Barbie Just Got a Whole Lot More Diverse With Its 23 New Fashionista Dolls

Eight different skin tones and more

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess.

The Barbie Fashionista line features 23 new dolls with eight different skin tones, 14 different facial structures, 22 hairstyles, 23 hair colors and 18 (!!!) eye colors.

Earlier criticism included the lack of natural hair among the black Fashionista dolls, but the @barbie Instagram account shows dolls with various hair textures, to the excitement of Barbie followers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in