Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After a few years of smaller Electronic Entertainment Expos, organizers of the gamer conference have rolled out a bunch of changes aimed at returning to the glory and pomposity of riotous 2006. Apparently, the exhibitor list is over three times last year's size and growing, and the invitation-only policy has been dropped to bring in a lot more attendees. One of the most visible changes will be the decision to let vendors bring back promotional models, aka "booth babes."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in