Commercials about financial institutions are notoriously snooze-worthy, but Nordnet has changed it up with a fun new campaign rich in meta-humor.
The Scandinavian financial institution, operating in Denmark, Finland, Norway and Sweden, released a series of short videos poking fun at typical characteristics of banking ads.
(UPDATE: The agency behind the campaign is a small shop called Fortune from Stockholm, Sweden. See credits below.)
The spot getting the most traction on YouTube features lines like, "I'm an actor, and I've been paid $8,000 to tell you how great Nordnet is compared to other banks," and, "I now walk in this modern office, where I have a cup of coffee with another actor whom I've never met before."