Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
People keep talking about space tourism like it's actually going to happen. And the budding interest of brands won't help quiet matters.
To reinforce its position as the spirit of choice for "a bit of an adventure"—and to give rich space tourists something fun to drink while gazing down at the Blue Marble—whiskey brand Ballantine's is financing research and development for a liquor glass suited to zero gravity.
To function in space, the glass must work around the fact that liquid is impossible to pour in a vacuum.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in