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BBDO NY just dropped "The House Party," a new video for Bacardi that was, sadly, was not the glorious return of Kid 'N Play for which we'd hoped.
Rather, the ad depicts a roving hipster gang that turns a house relocation into a raucous wingding, complete with a legit DJ, bathtubs full of liquor (Bacardi, of course), and live chickens flapping around the den.
It's the agency's first work for Bacardi since picking up the brand earlier this year.
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