Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice

Stunt helps launch #ParentOn campaign

New parents eventually get so sick of advice, they'll want to wipe their baby's butt with it. And now, infant feeding brand Tommee Tippee has made that possible—with a limited run of baby wipes made from actual parenting advice.

The new Advice Wipes—made from a recycled mix of parenting books, magazine articles, printed-out blog posts and more—aren't available for sale to the public (yet—they might be someday). Rather, they've been made in a limited edition for special distribution as part of a new campaign from McCann themed "#ParentOn," which aims to give parents the confidence to put away the baby books and trust their instincts when it comes to raising their kids.

Check out the brand's new video about the Advice Wipes here:

An established baby brand in the U.K.

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