Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you're not alone, and British advocacy group Scope is here to help end the awkwardness.
Grey London worked with Scope to create a campaign "based on the insight that most people don’t know how to act around disabled people—which usually doesn't come from deep-seated prejudice but is due, primarily, to 'innocent ignorance.'"
The ads below show situations that almost anyone will recognize: How to shake a hand that isn't there, how to get the attention of someone you've realized is deaf and how to talk to someone in a wheelchair without looking like you're trying to comfort a child.
Offering play-by-play commentary on the situations is Channel 4 presenter Alex Brooker, who was born with multiple disabilities and wears a prosthetic leg.