Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
There’s nothing too subtle about this ad for Australian beer Hahn Superdry. It shows a woman drawing a heart in the sand, which her male companion, looking at it upside down, alters with his heel to make it look like boobs. But it’s the online component that really has Australian authorities seething. It opens with a clip of a woman’s hands holding a pair of naked breasts—which turn out to belong to a dude. “Boobs.