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You’re prepping for a moment of passion with your true love, or bowling the game of your life—and some giant snack-food boxes run in and ruin everything. Don’t you hate when that happens? StrawberryFrog uses such scenarios in TV ads introducing Barilla’s Freelers treats. The amorous couple barely react to the intruders; the bowler leaps into the lane and knocks down the pins with his bald head. (See that spot here.) To me, being of Italian descent, this seemingly odd dichotomy makes sense.