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If you like assembling Ikea furniture, you'll love coloring in Ikea coloring books.
Ikea just released an adult coloring book sure to appeal to the fast-growing segment of adults who believe coloring is a great alternative to meditation. It makes a lot of sense, given the do-it-yourself ethos of the brand and the fact that Ikea already sells coloring fabric for kids to color themselves.
It's also a smart, simple way to capitalize on a new fad. Fun fact: Adult coloring books were some of Amazon's top sellers over the holiday season.
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