Assemble Your Own Artistic Masterpiece With Ikea's New Adult Coloring Book

Meditate over meatballs


If you like assembling Ikea furniture, you'll love coloring in Ikea coloring books.

Ikea just released an adult coloring book sure to appeal to the fast-growing segment of adults who believe coloring is a great alternative to meditation. It makes a lot of sense, given the do-it-yourself ethos of the brand and the fact that Ikea already sells coloring fabric for kids to color themselves. 

It's also a smart, simple way to capitalize on a new fad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in