Ashley Madison Hits a New Low in Ads Ridiculing Fat People

'Did you wife SCARE you last night?' asks one

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Vile, sexist ads from Ashley Madison? What is the world coming to?! The dating website that caters to married people has doubled up on stupidity with two ads clearly designed to offend and generate maximum coverage. The first shows a large woman in a sexy pose and asks, "Did your wife SCARE you last night?" ("Scare" is rendered in horror-film red caps and resembles dripping blood, naturally.) The follow-up ad proclaims, "We call it as we see it," with a red X beside the shot of the plus-size model and a green check mark next to a pic of a slender hottie.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in