Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Adidas has released a few teaser trailers, including the one above, for its new ad campaign, which breaks on Tuesday. Each spot shows an athlete painting or drawing while talking about the obstacles he or she has overcome. The spot here features NBA star Gilbert Arenas. Other athletes in the campaign include Jonah Lomu, Lionel Messi, Alyson Felix and David Beckham, who may not have had kidney disease but has overcome his own obstacles. See three more teaser spots after the jump.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in