Art Director Nails the Humor and Heartbreak of Millennial Life in Ads for Her Book

Scenes from a quarter-life crisis


Much has been made of the quarter-life crisis. And for millennials, an unforgiving job market, impersonal hook-up culture and the pressure to be Instagram-perfect don’t help.

But few have captured the current mood of twentysomethings as insightfully—and amusingly—as Samantha Jayne, a freelance art director for MullenLowe in Los Angeles.

The 25-year-old has created four pitch-perfect videos about young adulting to promote her new book, Quarter Life Poetry, due out April 5 from Grand Central Publishing.

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