Would you buy a snowmobile on eBay because Jim Gaffigan tells you to? The answer, of course, is no. Could you enjoy his attempts to persuade you in a TV commercial? Well, yes … in theory. In practice, however, viewers might hit the fast-forward button. Sadly, the same is true of much of this new campaign from Goodby, Silverstein & Partners for the fading auction powerhouse. See a whole bunch of ads here. eBay crested during Web 1.0,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in