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These days, technology evolves at an incredibly fast pace. But Apple is reaching much further back into history to tell the story of just how much it thinks can happen next, with the help of its new MacBook Pro.
An ambitious new ad bridges humans' discovery of fire with space travel and smartphones using a classic symbol for the power of imagination—the light bulb.
A string of hundreds of the round glass lanterns, set up in the middle of a city's empty streets, explode in sequence to the sound of Rossini's William Tell Overture, tying together a montage of inventions spanning from the Stone Age to the Information Age.
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