Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Today, Sept. 21, is World Alzheimer's Day. To mark the occasion, Alzheimer's Disease International is offering absolutely "nothing" in an effort to build awareness and empathy—via a Facebook app, developed by Ogilvy Belgium, that causes all of the information in your Timeline to temporarily vanish for the day. All of your posts and pictures are still saved, but inaccessible today and replaced by this message: "Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in