One way to do child-safety PSAs is to go negative and depict the results of unsafe behavior: a dead or mutilated child. The classic example is the gruesome car-windshield campaign from New Zealand. Here’s another: a creepy Watch Around Water ad from Australia that shows a kid floating lifeless at the bottom of a swimming pool. “Where’s your child?” it asks. He’s right there, with the freaked-out look on his face. Via Disruption.
—Posted by Tim Nudd