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Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies.
Created by the Bell Shop, in-house agency for Annie's parent General Mills, the Facebook and Instagram push consists of cottony tales anchored by 30 seconds of mind-melting adorbs.
Here's the anthem spot:
It can't be hygienic to set those cuddly critters loose all over the aisles like that, can it? And the punny tagline, "Organic for Everybunny"—suggesting the range and affordability of Annie's product line—is enough to curl your whiskers.
"We built the campaign to be newsworthy, enjoyably quirky and memorable," says client marketing director Dan Stangler.
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