Amphibious Ice-Cream Truck Fattens Brits on Land and at Sea

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ice-cream company Frederick's has launched an amphibious ice-cream van to give the British a yummy treat wherever they may be. A Winston Churchill paraphrase on the side of the truck reads, "We will lick them on the beaches." Frederick's might consider removing that. I guess you could say the vehicle puts a whole new spin on making an "ice-cream float." Ha ha! That's a wholly original bit of wordplay. (OK, everyone else thought of it first.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in