All the Ads in This London Subway Station Have Been Replaced by Pictures of Cats

#CatsNotAds project purrs unexpectedly to victory

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It isn't often in advertising that we get a happy ending that isn't totally fictional and "brought to you by." But here one is, in all its furry glory!

In early May, we wrote about Glimpse Collective's Kickstarter quest to replace all the ads in a London Underground station with images of cats. By the end of that month, U.K. animal rescue center Battersea joined forces with them, offering its cats up as models, in hopes that nice Londoners would experience love at first sight. 

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