This Agency's New Website Is a Huge, Hilarious Parody of Terrible Agency Websites

Insipid self-regard, dumb clients, buzzwords and more


As a rule, agency websites are pretty wretched—full of self-congratulation, jargon, "creative" headshots and pompous meditations on proprietary philosophies and processes. But Zulu Alpha Kilo's is the absolute worst—in a good way.

The Toronto agency launched a new website this week that's intentionally awful, as it parodies the "sameness" of every agency website. The page is strewn with insufferable garbage, from inspirational posters to founder bios. (The shop's actual founder is Zak Mroueh, whose first name is where "Zulu Alpha Kilo" comes from.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in