This Agency's Logo Is a Composite of Many Faces of the Creative Team

And even the client, too

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Oliver Haupt is the primary creative force behind The Unknown Artist studio, but it's only his eyes in the logo above—the rest of the face is a mix of other team members involved in the creative process. 

Haupt says the logo features "the nose of an account man, the ears of a creative director, the hair of a producer, the mouth of a client, the shoulders of an art director, the eyebrows of a product manager's husband," along with his own eyes.

The point? The creative process—even for a photographer like Haupt, whose artistry is most central to the finished product—has become very democratic, and the logo reflects that.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in