Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign.
The sister brand of American Eagle markets bras, panties and sleepwear to girls 15-21—girls in high school and college who are notoriously bombarded with the message "You need to be hot." Lest you think I exaggerate, surf Tumblr or the hashtag #thinspiration on Instagram, and you'll see what I mean.
Aerie's new ads are unretouched.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in