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Don't pity the matriarch of this chaotic household, even though her kids are jumping off the roof, shooting arrows through the living room and tossing silverware down the disposal. Just listen to her when she gives you some advice on simplifying your life. Because if anyone should know a good time-saving app when she sees one, it's this delightfully unflappable gal.
That's the philosophy behind the new digital campaign for Chatbooks, a Utah-based subscription photo book service that's making its national ad debut this week with paid buys on Facebook and YouTube.
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