Adidas giving soccer the 'Heroes' treatment

To illustrate its hunt for the best soccer players on earth, Adidas has assembled some of the best comic artists on earth. Above is the newest installment in "The Ultimate Search," a Heroes-esque series narrated by French football legend Zinedine Zidane. Ad agency 180 in Amsterdam and its offspring agencies Riot and Detail commissioned three graphic novels for the ad series, featuring artwork by Jae Lee, Ryan Benjamin and J.G. Jones (whose comic was repurposed into the Web video about Liverpool's Steven Gerrard).

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