Interactive design and branding company 8k in Poland is getting some visibility from its "Pay What You Want" pricing system ($1 minimum) that covers services including logos, slogans, letterheads, business cards, naming and sales letters.
The goal is twofold: get some attention for the shop, and address the always-murky issue of suitable pricing for different agency services. "We are hoping to catch a few nice regular customers and we wanted to provoke a discussion about a difficult situation in the advertising industry," 8k's Marek Bartosinski told AdFreak.
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