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Liquor advertising doesn't always produce the most creative advertising, thanks to legal restrictions and a tendency to skew toward the conservative. But Chicago agency VSA Partners looks to upend that truism with a new print and out-of-home campaign for 2 Gingers Irish Whiskey starring two actual gingers who happen to be based on company founder Kieran Folliard's aunt and mother.
After purchasing the 2 Gingers business in 2012, Beam Suntory (which also owns brands ranging from Jim Beam and Maker's Mark to Sauza tequila) began a U.S.
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