The Super Bowl is big business, and not just for advertisers. Check out this infographic from TurboTax (posted after the jump), which offers a fun overview of just how much cash everyone will plunk down this year—on snacks and beer, as well as those coveted 30-second ad slots. A whopping $1.02 billion will apparently be spent on snacks alone, which will just make us that much fatter. The chart also breaks down men vs. women, chips vs.

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