$1.02 Billion on Snacks: What We'll Spend on Super Bowl Sunday

This year's game could break the bank


The Super Bowl is big business, and not just for advertisers. Check out this infographic from TurboTax (posted after the jump), which offers a fun overview of just how much cash everyone will plunk down this year—on snacks and beer, as well as those coveted 30-second ad slots. A whopping $1.02 billion will apparently be spent on snacks alone, which will just make us that much fatter. The chart also breaks down men vs. women, chips vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in