Editor’s Pick General How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry By Minda Smiley Mobile T-Mobile’s New TV Streaming Service Aims to Disrupt the ‘Cableopoly’ By Kathryn Lundstrom Ad of the Day Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power By Sara Spary Ecommerce Adobe Forecasts Online Holiday Spend Will See 2 Years of Growth in Single Season By Lisa Lacy C-Suite Wieden+Kennedy Moves New York Execs Into Global Leadership Roles By Doug Zanger Latest News Programming & Performance WE Tv President Marc Juris Will Leave the Company After 7 Years By Jason Lynch Food & Beverage Panera Aims to Satisfy Changing Diner Habits With New Pizza Offering By Richard Collings Digital Transformation Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend By Ronan Shields Agencies Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection By Sara Spary Adapting to Crisis Adapting to Crisis How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry By Minda Smiley Adapting to Crisis Jerry Garcia’s Cannabis Line Debuts With an Airstream and a Deadhead Ambassador By T.L. Stanley Voice 7 Essentials to Sell Part of Your Business Now By Brian F. Martin Travel Marriott Uses Loyalty Program to Roll Out New Work From Anywhere Program By Ryan Barwick Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands By Jason Lynch Hot List How Adweek Media Visionary Reese Witherspoon Turned Hollywood on Its Head By Jason Lynch Hot List Sarah Cooper’s Trump Lip-Syncs Turned Pandemic Boredom Into a Career Catapult By Kelsey Sutton Data Points Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic By Nicole Ortiz In case you missed it Adapting to Crisis Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups By Sara Spary Leadership & Talent How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis By Doug Zanger Platforms What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment By David Cohen C-Suite Philippe Krakowsky Succeeds Michael Roth as IPG CEO By Minda Smiley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies WPP Retains Global Advertising Duties for Walgreens Boots Alliance By Minda Smiley Food & Beverage Mochi Ice Cream Brand Takes a Cue From Frankenstein, Asks Fans to Create Halloween Mashups By T.L. Stanley Food & Beverage Zaxby’s Is Reigniting the Chicken Sandwich War By Emmy Liederman Adapting to Crisis How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry By Minda Smiley Brand Marketing Brand Marketing Adobe Forecasts Online Holiday Spend Will See 2 Years of Growth in Single Season By Lisa Lacy Food & Beverage Panera Aims to Satisfy Changing Diner Habits With New Pizza Offering By Richard Collings Podcast Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz By Diana Pearl Politics Sprite’s Latest Campaign Encourages Black Youth to Vote By Paul Hiebert Creativity Creativity New Artsy Collection Celebrates Black-Owned Galleries and Its Artists By Luz Corona Travel Ahead of the Election, Booking.com Offers a Message of Unity By Ryan Barwick Plant-Based Products Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing By T.L. Stanley Creativity With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment By Patrick Kulp Digital Digital Transformation The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign By David Cohen Digital Transformation Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020 By David Cohen Digital Transformation Twitter: How to Share a Topic By Brandy Shaul Digital What Happens to the Google Antitrust Suit if Biden Wins? By Scott Nover Inside the Brand How Delta Air Lines’ Digital GM Innovates With An Almost Century-Old Brand By Julian Gamboa Twitter’s Dalana Brand Shares What Started Her Journey of Advocating for Workplace Equality By Luz Corona Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View By Heide Palermo CMO of Artsy Redefining Success as the “Underdog” of the Marketing World By Nadine Dietz Programmatic Platforms LinkedIn’s New ‘Let’s Step Forward’ Ad Emphasizes Small Steps Toward Career Progress By David Cohen Platforms Chipotle Customers Can Analyze Their Meals’ Sustainability With Real Foodprint By David Cohen Life in Quarantine Snap Inc.’s The Friendship Report 2020 Examines the Toll Covid-19 Has Taken on Relationships By David Cohen Platforms Postmates, TikTok Team Up on Limited-Time Creator-Led Menu in Los Angeles Area By David Cohen TV / Video Platforms Pinterest Saw Huge Q3 Gains as Ad Spend Shifted From Facebook By Kathryn Lundstrom Platforms How Pandora Is Building Creative Advertising Opportunities Into Its Platform By Kathryn Lundstrom Programming & Performance WE Tv President Marc Juris Will Leave the Company After 7 Years By Jason Lynch Streaming & OTT T-Mobile’s New TV Streaming Service Aims to Disrupt the ‘Cableopoly’ By Kathryn Lundstrom
