EDITOR'S PICKS ‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik Oster‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik Oster‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik Oster‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik OsterBrand MarketingKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staplesby Minda SmileyStreaming & OTT4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixerby Marty SwantAdFreakMcDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) Apparelby David GrinerAdFreakThe Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Seasonby Mitch ReamesHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersThe report highlights how location data can help sell automobiles.Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a CriticThe company's reputation-boosting effort may use real employees, but that doesn't mean it feels organic.Novartis Consolidates $600 Million Global Media Account With Publicis GroupeDespite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for RetailCVS Health Consolidates Majority of $159 Million US Media Account With UMCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubPapa John’s Names Camp + King Its Creative Agency of RecordThis Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in DayInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors Popular Now 1 Retargeting: Here’s Why Products Seem to Follow You on Social 2 LinkedIn Tweaked Its Experience Section to Group All Positions at the Same Workplace 3 Facebook: Here’s How to Delete a Post From Your Stories Archive 4 How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand 5 McDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) Apparel Novartis Consolidates $600 Million Global Media Account With Publicis GroupeDespite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for RetailCVS Health Consolidates Majority of $159 Million US Media Account With UMCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubPapa John’s Names Camp + King Its Creative Agency of RecordThis Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in DayInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors 40 Years Bold Highlights and head-scratchers from four decades of Adweek Read more > Highlights and head-scratchers from four decades of Adweek Marketers Talk About What Adweek Has Meant to Them Over the Yearsby Chris AriensNBC, Nielsen, WarnerMedia and Spotify Execs on What Adweek Means to Themby Chris AriensUS Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris Ariens This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek AgenciesMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsBrand MarketingEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlAmazonAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Databy Lisa LacyData PointsInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchaseby Sammy Nickalls In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads 5GQ&A: Qualcomm CMO Says 5G’s Potential Is ‘Not Well Understood’by Patrick KulpLeadership & TalentAfter 12 Years as a Digital Prophet, David Shing Is Moving on From Verizon Mediaby Josh SternbergAd of the DayParenting Is Overwhelming, Pampers Admits in Sweet New Ads, but We’re All in This Togetherby Minda SmileyAgenciesBarton F. Graf Will Close, Ending Its Run as Advertising’s Weirdest Agencyby Erik OsterAdFreakCoors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Dayby Minda SmileyVoiceAdvertisers Need to Focus on People and Drop the Excessive Use of Algorithmsby Marc Stephenson StrachanAd of the DayWhat Is Nitro Cold Brew? Starbucks and Bill Nye School You on Today’s Trendiest Coffeeby Mitch ReamesBrand MarketingHow Wine and Cannabis Companies Compete for Top Talentby Jillian KramerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram Why Fearless Girl Is at the Center of a Custody Battle Between Sculptor and Client Agencies AccountsNovartis Consolidates $600 Million Global Media Account With Publicis Groupeby Erik OsterAccountsCVS Health Consolidates Majority of $159 Million US Media Account With UMby Erik OsterPapa John’s Names Camp + King Its Creative Agency of RecordAd Festivals Still Have a Long Way to Go to Achieve EqualityBarbarian Hires R/GA Vet as CEOVMLY&R New York Hires Creative Lead From McCannMediaCom Names US Chief Operating OfficerS4 Capital’s MediaMonks Merges With Influencer Marketing Agency IMAView more in Agencies > Brand Marketing Packaging DesignHow Mountain Dew Turned a Geography Error Into a Source of Love for the Brandby Erik OsterBrand MarketingKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staplesby Minda SmileyHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersThis Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a PointCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael KorsDespite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for RetailOutdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its CommunityView more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired Ulta Is Amplifying Voices To Build Empathy, Community and A New Makeup Collection by Heide Palermo This Gen Zer Is Out To De-stigmatize Menstruation, One Free Tampon At A Time by Nick Gardner Gap CMO On Why Fear Is a Liar by Nadine Dietz American Express CMO On Why Campaigns Need To Connect with Employees, Not Just Customers by Heide Palermo View more > Creativity AdFreak‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Seasonby Erik OsterAdFreakThe Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Seasonby Mitch ReamesMcDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) ApparelThis Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in DayRice Krispies Found a Sweet Way to Comfort Autistic Children on the First Day of SchoolFrom an Alien Apocalypse to Creepy Man-Squirrels, Jif’s New Ads Give You a Lot to Chew OnXbox Gave a YouTube Star the Unboxing of a Lifetime for Forza Horizon 4FanDuel Turns Small Hassles Into Big Wins With New NFL AdsView more in Creativity > Digital Social Pro DailyPuma’s Soccer Athletes Find Their Flow With Spotifyby David CohenSocial Pro DailyTwitter Is Testing a Filter for Direct Message Requestsby David CohenTikTok: Here’s How to Change a Video’s VolumeDismantling the Top 5 Tech Companies and Walled Gardens Will Protect Consumer PrivacyInstagram Users Now Have a Way to Report Potential False InformationYouTube Gave Creators a Little Cushion on Copyright Claims via Its Manual Claiming SystemLike ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a CriticFacebook’s Next Steps to Prevent Discrimination in Housing, Employment and Credit AdsView more in Digital > Programmatic ProgrammaticPlace Your Bets: Google Will Finally Lift Its Ban on Fantasy Sports Adsby Shoshana WodinskyAd Tech & Mar TechMicrosoft’s Latest Acquisition Is a Well-Aimed Jab at Amazonby Shoshana WodinskyAd Tech & Mar TechTo Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyersby Shoshana WodinskyVoiceBrands Need Globally Compliant Data Use Policiesby Ben PlomionView more all coverage > TV / Video Streaming & OTTWith Viacom-CBS Reunion, a Formidable Streaming Force Emergesby Kelsey SuttonVoiceHow These 5 Netflix Shows Can Influence Your Brand’s IGTV Strategyby Juliette LeaveyCBS and Viacom Set Merger, After 3 Years of On-and-Off Talks3 Reasons Why I’m Confident That Media Still Has a Promising FutureYoung New York Filmmaker Selected to Direct ABC PromoThis TV Network Built a Massive $50 Million Studio Mostly to Take on NetflixHere Are 7 Ways Networks Said They Were ‘Superior’ to Netflix at TCA Summer Press TourNBC Will Air The Tonight Show After Sunday Night Football 5 Times This FallView more in TV / Video >