Editor’s Pick

Amazon

Can Retailers Keep Up With the Prime Day Juggernaut?

By Lisa Lacy

Sustainability

Target Outlines New Sustainability Goals

By Richard Collings

BRANDSHARE

How Curated Marketplaces Put Supply Control Into the Hands of Advertisers

By Xandr

Sports Marketing

NBCU Gives Peacock Major Role in ‘Most Meaningful Olympics of Our Lifetime’

By Mollie Cahillane

Advertising

Portland Embarks on the Tough Challenge of Welcoming Tourists

By Larissa Faw

While excitement may be a bit more nuanced for some of the shopping public, the current confluence of events and opportunities should make marketers among the most optimistic demographic.

BRANDSHARE FROM VALASSIS

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

Cannes Lions

Cannes Lions

Lil Nas X, Asics and Tinder Win Grand Prix Lions in Entertainment at Cannes

By Kyle O’Brien

Animation of Travis Scott in Fortnite

Cannes Lions

Epic Games’ ‘Astronomical’ Travis Scott Event Wins Cannes Digital Craft Grand Prix

By Shannon Miller

Cannes Lions

Highly Visual and Deeply Relatable, ‘Womb Stories’ Wins Film Craft Grand Prix at Cannes

By David Griner

A closeup of a woman with PPE indents on her face.

Cannes Lions

Dove’s Pandemic Campaign Scores Cannes Industry Craft Grand Prix

By Brittaney Kiefer

TV Upfronts

Sports Marketing

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

Donna Speciale speaking at the Univision upfront

TV Upfronts

Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership

TV Upfronts

Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

all american cw show

TV Upfronts

The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9

Social Media Week

a collage of SMWNY speakers

Social Media Week

Watch All Sessions From the 13th Annual Social Media Week

By Breana Mallamaci

tiktok cmo katie puris

Social Media Week

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Fitzco's Katy Tenerovich

Social Media Week

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Social Media Week

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Promoted Content

The Future of the Media Industry Starts With Customer Experience

In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand

By Rob Armstrong, VP of Product, Eyeota

The Ecommerce Trends That Really Matter This Year

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

Partner Experts

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

Research Shows Why Audio Advertisers Need to Diversify Their Voice Talent

By Steve Keller

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

How Can Brands and Retailers Prepare for the 2021 Holiday Season?

By Alicia LeBeouf

Adweek Podcasts

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: Everything You Need to Know About Cannes Lions Live

By Nick Gardner

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: 2021’s Award Season Big Winners

By Nick Gardner

Eric Toda and Soyoung Kang headshots with signature CMO Moves blue wave in top left corner.

CMO Moves

Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change

By Julian Gamboa

Yeah, That's Probably an Ad podcast art

Adweek Podcasts

Adweek Podcast: The 100 Most Creative Professionals in the World

By Nick Gardner

Magazine

Diversity, Equity and Inclusion

25 LGBTQ+ Leaders Making a Meaningful Difference in Media, Marketing, Tech and Beyond

By Adweek Staff

Data Points

Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

By Nicole Ortiz

Voice

5 Risks of Performative Pride Allyship for Brands to Keep in Mind This June

By Katie Martell

Creative Thinkers

How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek’s Cover

By Stephanie Paterik

In case you missed it

Programming & Performance

Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5

By Mollie Cahillane

Advertising

Cat Remembers Finding Forever Home in French Animated Spot for Animal Shelter

By Brittaney Kiefer

CPG & Grocery

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

By Paul Hiebert

Advertising

Leaders of Wieden+Kennedy-Owned Joint Editorial Launch New Shop

By Larissa Faw

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Travel Oregon's new campaign

Advertising

Portland Embarks on the Tough Challenge of Welcoming Tourists

Diverse voices amplified

Voice

UK Advertising Is All-In for a More Inclusive Industry

By Sharon Lloyd Barnes

Cannes Lions

Highly Visual and Deeply Relatable, ‘Womb Stories’ Wins Film Craft Grand Prix at Cannes

By David Griner

Damien Lemaitre

Leadership & Talent

Dentsu International Names Damien Lemaitre as Global Commerce Director

By Stephen Lepitak

Brand Marketing

Branding

How These Beauty Brands Are Maintaining a Lasting Connection With Consumers

amazon truck

Amazon

Can Retailers Keep Up With the Prime Day Juggernaut?

J Balvin signing a UPS box

Diversity, Equity and Inclusion

UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

By Shannon Miller

Advertising

Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

By Kathryn Lundstrom

Commerce

A graphic depicting the Target Forward initiative

Sustainability

Target Outlines New Sustainability Goals

By Richard Collings

Glossier showroom in London

Retailing

Glossier Is Embracing IRL Commerce With 3 Permanent Stores

By Emmy Liederman

Retailing

Google’s First Permanent Retail Space Will Feature Sleek Demo Spaces and an Event Hub

By Patrick Kulp

adweek at home

Cannes Lions

How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces

By Emmy Liederman

CONVERGENT TV

(from left) Tanya Giles, George Cheeks, Nicole Clemens, David Nevins and Jim Gianopulos

Streaming & OTT

ViacomCBS Taps Multiple Top Execs to Lead Paramount+ Content Strategy

By Kelsey Sutton

simone billes

Sports Marketing

NBCU Gives Peacock Major Role in ‘Most Meaningful Olympics of Our Lifetime’

By Mollie Cahillane

Streaming & OTT

Peacock Finally Comes to Amazon Fire TV, After Nearly a Year

By Mollie Cahillane

Sports Marketing

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

Creativity

A headphone made out of grenades

PSAs

PSA Shows How Bad Listening Habits Can Make Headphones Dangerous

By Shannon Miller

Cannes Lions

Lil Nas X, Asics and Tinder Win Grand Prix Lions in Entertainment at Cannes

By Kyle O’Brien

Animation of Travis Scott in Fortnite

Cannes Lions

Epic Games’ ‘Astronomical’ Travis Scott Event Wins Cannes Digital Craft Grand Prix

By Shannon Miller

A closeup of a woman with PPE indents on her face.

Cannes Lions

Dove’s Pandemic Campaign Scores Cannes Industry Craft Grand Prix

By Brittaney Kiefer

Inside the Brand

Women Trailblazers

Why Chase Chief Brand Officer’s Definition of Success Is Unlike Any Other

Innovators

To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free

By Julian Gamboa

CMO Reboot Playbooks

How to Listen Carefully and Act Quickly

By Al Mannarino

CMO Reboot Playbooks

How To Create Meaningful Marketing That Matters

By Al Mannarino

Media

Coronavirus

Nextdoor Vaccine Map Rolls Out Across US

Platforms

Twitter Begins Taking Applications for Early Testers of Ticketed Spaces, Super Follows

Coronavirus

Snapchatters Are Even More Over the Pandemic Than Non-Snapchatters

Platforms

Twitter: How to Share a Tweet to Instagram Stories on iOS

By Brandy Shaul

Performance Marketing

people with suitcases

Travel & Transportation

5 Travel Boom Trends for Performance Marketers to Watch in 2021

By Jessica Hawthorne-Castro

bts x mcd

Performance Marketing

How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records

By Jess Zafarris

Usain Bolt runs with children as he prepares for the Olympic Games.

Sports Marketing

Olympians—Past and Present—Join in a New Spot to Show Fans They’re Stronger Together

By Kaila Mathis

amazon box on a conveyor belt

Amazon

Prime Day Boosts Ad Spend on Other Retail Media Networks

Programmatic

Platforms

CrossInstall, Acquired by Twitter Last May, Is Now MoPub Acquire

Andrew Neil hosts another segment on GB News

Voice

GB News Dragged Brands Into the Culture Wars. Here’s What Marketers Should Do Next

By Amy Williams

Measurement

First-Party Measurement Solution TikTok Brand Lift Study Rolls Out Globally

The Google

Ad Tech

Google Faces More Antitrust Scrutiny, This Time From the European Commission

By Ronan Shields

Social Marketing

Platforms

American Express Kicks Off ‘Let’s Go’ Campaign to Back Small Businesses

Pinterest outlines its userbase

Platforms

Pinterest Outlines What UK Users Want From Brands on the Platform

By Stephen Lepitak

Ecommerce

Facebook Extends Shops to WhatsApp, Marketplace

Diversity, Equity and Inclusion

Snapchat Teams Up With Pride Basics on Real-Life Custom Pride Flags