Editor’s Pick Creative PepsiCo On Connecting With Consumers in Web3 By Alexandra Bower Platforms Why More Companies Are Opposing the Texas Social Media Law By Trishla Ostwal Adweek Branded Why Your Strategy Needs to Delight Hispanic Audiences TelevisaUnivision TV Upfronts CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus By Bill Bradley Columnist Network In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments By Erin Schmidt FROM ADWEEK BRANDED WITH ACXIOM How to Create a Picture-Perfect Customer Experience TV Upfronts View All Columnist Network In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments By Erin Schmidt TV Upfronts CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus By Bill Bradley TV Upfronts Warner Bros. 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Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Accounts Audible Consolidates $500 Million Global Media Account With Wavemaker By Olivia Morley Diversity, Equity and Inclusion AAPI Agency Leaders Remind Marketers That Asian Americans Are ‘Not a Monolith’ By Emmy Liederman Voice There Is More to a Flexible Workplace Than Meets the Eye By Michael Olguin AdFreak Stella Artois Strips Down Its Ads and Goes ‘Au Naturel’ to Showcase Unfiltered Beer By Rebecca Stewart Brand Marketing View All Audience Engagement Creating New Audiences and Building Community With Creators By Alexandra Bower Creative PepsiCo On Connecting With Consumers in Web3 By Alexandra Bower Advertising O2’s Love Island Sponsorship Is an Experiment in Agile Marketing By Rebecca Stewart Plant-Based Products Beyond Meat Adds Kim Kardashian to Its Celeb Stable as ‘Chief Taste Consultant’ By T.L. Stanley Commerce View All Metaverse Complex’s Third Annual Metaverse Event Goes All In on Virtual Commerce By Patrick Kulp Fashion & Apparel Saks Off 5th Debuts Rewards Program in Ongoing Brand Revamp By Samantha Nelson Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte, Paul Hiebert Columnist Network There’s No Better Time for Brands to Bet on Augmented Reality By Kathleen Gambarelli CONVERGENT TV View All Columnist Network In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments By Erin Schmidt TV Upfronts CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus By Bill Bradley TV Upfronts Warner Bros. 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Yu Programmatic View All Platforms Why More Companies Are Opposing the Texas Social Media Law By Trishla Ostwal Platforms Google Begins Global Rollout of YouTube Shorts Ads By David Cohen Adweek Podcasts Komorebi Collective Is Diversifying the Crypto Space By Colin Daniels Programmatic US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising By Catherine Perloff Social Marketing View All Audio & Podcasting Spotify Makes Its Clickable Ads Feature Available Outside of the US By Meseret Ambachew Social Media Week Here’s What Was Trending at Social Media Week 2022 By Breana Mallamaci Gaming Call of Duty Endowment Helps 100K+ Veterans Find Meaningful Careers Over a 12-Year Period By David Cohen Automotive NHL Inks Multiyear Partnership With Hyundai, Genesis in Canada By David Cohen