Editor’s Pick

NewFronts

Twitter Announces New Content Partnerships at NewFronts

By Scott Nover


By 2023, the typical person will have an average of 13 devices and connections, making effective, privacy-conscious identity solutions that much more critical.

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A Playbook for Thriving in the Post-Cookie World

Latest News
Twitter emphasized live content and new partnerships at NewFronts.
NewFronts

Twitter Announces New Content Partnerships at NewFronts

By Scott Nover

An illustrated pint of Stella Artois
Beer, Spirits & Cannabis

Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

By Stephen Lepitak

Fashion & Apparel

For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’

By Jane L. Levere

Ryan Reynolds talks to the camera while standing in front of a background of clouds and text messages such as I'm having a bath, want to join?
Beer, Spirits & Cannabis

Ryan Reynolds Warns You Not to Use His Two Brands, Aviation Gin and Mint Mobile, Together

By David Griner

Challenger Brands
Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.
Challenger Brands

Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

By Richard Collings

Shapewear marketplace Shapermint is shifting its messaging to focus on moms.
Challenger Brands

In Appeal to Moms, Shapermint Creates Chief Mom Officer

By Richard Collings

Travel & Transportation

The Strength of the Virgin Brand Is About to Face a Legal Test

By Stephen Lepitak

three black women smiling holding hair care products
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Mediaweek
Mediaweek

Watch All 21 Sessions and Workshops From Mediaweek 2021

By Chris Ariens

Rodney Williams headshot against red-orange background. Business of Marketing logo on bottom left corner.
Business of Marketing

How Belvedere’s President Leads With Vulnerability, Empathy and Inclusion

By Al Mannarino

AB InBev and Dentsu joined Adweek's Mediaweek event to talk about how the two are best measuring audience engagement.
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Accenture's Scott Tieman spoke with Salesforce vp of data, AI and personalization Michael Andrew at Adweek's Mediaweek.
Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

8 Campaign Outcomes and the LinkedIn Strategies to Get There

By Alex Rynne, Senior Content Marketing Manager, LinkedIn

How Advertisers Can Get the Most Value From OTT Content

By Lynn Chealander, Director, Product Management, Xandr

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

Partner Experts

The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience

By Claire Fanning

3 Trends Redefining Video During the Pandemic

By Neal Mohan

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Adweek’s Creator Visionary Awards

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Manage Stress in a Creative Industry

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Beyond the Pledge is a limited podcast series in partnership with R/GA and the 4A’s.
Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

By Nick Gardner

Magazine

This is a Profile
Experiential

Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

By David Kaplan



This is a Profile
Retailing

Retail Brands Might Not Die, but They Could Get Trapped in Purgatory

By Lisa Lacy



This is a Profile
Data Points

Infographic: As Vaccine Rollout Continues, Retail Sees a Much-Needed Rebound

By Nicole Ortiz



This is a Profile
Leadership & Talent

How Chief True Officer Alvin Stafford Leads With Purpose

By Jess Zafarris


In case you missed it

This is a Profile
CPG & Grocery

Extra Gum’s Back-to-Normal Ad Is a Euphoric Release

By Paul Hiebert



This is a Profile
Data & Insights

Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform

By Kathryn Lundstrom



This is a Profile
Columnist Network

The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

By Christina Wootton



This is a Profile
Creative Disruption

‘When Was the Last Time You Saw a Woman Masturbating in an Ad?’ Durex Spot Tackles Taboos

By Stephen Lepitak


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
A photo of Wonderful Agency COO Margaret Keene
In-House Agencies

Wonderful Agency Hires MullenLowe Vet Margaret Keene as CCO

By Erik Oster

Mark Penn became CEO and chairman of MDC Partners.
Earnings Reports

MDC and Stagwell Group Merger Moves Ahead, as Q1 Results Are Reported

By Stephen Lepitak, Erik Oster

a tin of Heinz Beans
CPG & Grocery

Heinz Beanz Names DentsuMB UK as Creative Agency

By Stephen Lepitak

Snap user airs his views
Politics

How Snapchat Is Using AR to Get Young People Voting in Local UK Elections

By Stephen Lepitak

Brand Marketing
Photo of Nicole Abate
Adapting to Crisis

CeraVe Spotlights Unsung Heroes With a Short Docuseries for National Nurses Week

By Tiffany Moustakas

BMW created an generative algorithm to project art onto its 8 Series Gran Coupe line.
Emerging Tech

BMW Projected AI-Generated Art Onto Its Cars for New Campaign

By Patrick Kulp

Mariachi Arcoiris mariachi band cheersing beers
Brand Purpose

5 Ways Brands Are Celebrating Cinco de Mayo This Year

By Rafael Canton

A man in a top hat and a woman look at a goose
Creative

Willy Wonka Gets a Better Digital Workflow in Nostalgic ServiceNow Ad

By Sara Century

Commerce
Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.
Challenger Brands

Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

By Richard Collings

Research shows May the Fourth is influencing consumer behavior.
Amazon

Star Wars Day Is the Latest Holiday Turned Retail Moment

By Rafael Canton

Walgreens' new same-day delivery service its new delivery scheme will deliver goods in under two hours.
Customer Experience

Walgreens Now Offers Same-Day Delivery

By Richard Collings

zombie retail
Retailing

Retail Brands Might Not Die, but They Could Get Trapped in Purgatory

By Lisa Lacy

CONVERGENT TV
Photo of Lachlan Murdoch
Programming & Performance

Fox Isn’t Upset About Losing Thursday Night Football to Amazon

By Kelsey Sutton

Cory Haik, Vice Media Group’s chief digital officer, talked about a new partnership with Google's Web Stories.
NewFronts

Vice Media Group Wants to End Data Discrimination

By Mollie Cahillane

loki standing with his arms open
Streaming & OTT

Loki Will Be First Disney+ Show Released on Wednesdays Instead of Fridays

By Jason Lynch

NewFronts

Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio

By Tara Weiss

Creativity
A man gently kisses an elderly man in a hospital bed on the forehead
Creative

Reform Alliance and Droga5 Spotlight Unjust Probation Violations in Heartbreaking PSA

By Samantha Nelson

An adult in a white shirt holds a child with long brown hair as they look at movie posters.
AdFreak

This Insurance Company Uses Film Posters to Clarify Confusing Policy Lingo

By Sara Century

All proceeds from the Ever Mothers campaign will go directly to Planned Parenthood.
Diversity, Equity and Inclusion

Planned Parenthood and Universal Standard Partnership Honors Many Sides of Motherhood

By Shannon Miller

All-female lowrider bike club looks directly at camera
Creative

7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers

By Shannon Miller

Inside the Brand
Chris Miller headshot. Text: SDG 16 Peace, Justice, and Strong Institutions. Adweek Sustainability Playbook.
Sustainability

Why Ben & Jerry’s Criminal Legal System Reform Efforts Go Beyond Philanthropy

By Lucielle Salomon

Dean Aragon headshot. Text: SDG 7 Affordable and Clean Energy. Adweek Sustainability Playbook.
Sustainability

How Shell Plans to Achieve Net Zero Emissions by 2050

By Lucielle Salomon

Omar Mitchell headshot. Text: SDG 6 Clean Water and Sanitation. Adweek Sustainability Playbook.
Sustainability

How the NHL is Leveraging the Power of Sports to Drive Environmental Change

By Al Mannarino

Amy Senter headshot. Text: SDG 15 Life on Land. Adweek Sustainability Playbook.
Sustainability

How Kellogg Company Supports Farmers’ Sustainable Agriculture Practices

By Julian Gamboa

Media
Platforms

Facebook Wants Users to Check In on Themselves, Friends During Mental Health Awareness Month

By David Cohen

Platforms

Facebook Begins Accepting Applications for 2021 Facebook Community Accelerator Program

By David Cohen

Twitter emphasized live content and new partnerships at NewFronts.
NewFronts

Twitter Announces New Content Partnerships at NewFronts

By Scott Nover

Katty Kay, the face of BBC's global news division, hosted the NewFronts presentation.
NewFronts

BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts

By A.J. Katz

Performance Marketing
Salesforce's pitch to media and marketing companies is focused on achieving collaboration more quickly.
Performance Marketing

Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

By David Kaplan

With global wellness trends becoming more ubiquitous, brands catering to sleep fitness are likely to flourish.
Health and Wellness

How Companies Are Helping Us Sleep Better

By Kaleigh Moore

Performance Marketing

Traditional Trade Shows and Live Events Are Returning—and Better This Time

By Jessica Hawthorne-Castro

The core messaging and strategy from Away From the Ordinary never changed. It simply shifted platforms.
Experiential

Away From the Ordinary Is Taking the Virtual Whisky Tasting Experience Global

By Gabrielle Nicole Pharms

Programmatic
NewFronts

What’s Next for Verizon Media After the $5 Billion Sale to Apollo?

By Andrew Blustein

Media

Verizon Sells AOL and Yahoo for $5 Billion

By Scott Nover

Publishing

With Cookies Crumbling, Publishers Push Brand Metrics

By Lucinda Southern

Neal Ricther joined SpotX in June 2019.
Programmatic

Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon

By Andrew Blustein

Social Marketing
Platforms

TikTok Sets Initiatives to #SupportSmallBusiness Throughout May

By David Cohen

Zoom screenshot of Paul Herman
Social Media

An AI-Powered Approach Is Key to Customer Experience Management 

By Tara Weiss

Falcon.io's Casper Vahlgren used case studies to show why brands need to cull their social pages.
Branding

How Many Social Pages Is Too Many?

By Amma Marfo

TikTok global head of marketing Nick Tran (left) spoke with Liquid Death co-founder and CEO Mike Cessario
Platforms

TikTok Helps Liquid Death Make Canned Water Cool

By David Cohen