Editor’s Pick CES Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021 By Emmy Liederman Diversity, Equity and Inclusion Where Taco Bell’s Potato CEO Failed By Alexa Heinrich Travel & Transportation Delta Keeps Middle Seat Ban in Hopes of Spring Recovery By Ryan Barwick Programming & Performance How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal By Jason Lynch Customer Experience Ikea’s New U.S. App Bridges At-Home and In-Store Shopping By Richard Collings Latest News Politics The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump By Scott Nover Beer, Spirits & Cannabis Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis By Kathryn Lundstrom Travel & Transportation Cruise Lines Still Awaiting Guidance From CDC to Set Sail By Ryan Barwick Beer, Spirits & Cannabis Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option By Kathryn Lundstrom The Big Game The Big Game Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters By Doug Zanger The Big Game Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser By Kathryn Lundstrom The Big Game Pandemic Gains Lead to First-Time Super Bowl Ads for Brands By Diana Pearl, Paul Hiebert The Big Game Fiverr Will Run Its First Super Bowl Ad This Year By Paul Hiebert CES CES Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021 By Emmy Liederman CES Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First By Jess Zafarris CES Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+ By Mollie Cahillane Brand Marketing How to Reduce AI Bias Like Google Does By Patrick Kulp 2021 Outlook Brand Marketing The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021 By Luke Taylor Cannes Lions Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021 By Ian Zelaya, Ronan Shields Commerce Retail M&A Grew in 2020, With More Deals Expected in 2021 By Richard Collings Premium How Retailers Are Rethinking the Pain Point That Is Returns By Lisa Lacy Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine Adweek Instagram FCB Is Adweek’s Global Agency of the Year By Erik Oster Adweek Instagram The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year By Minda Smiley Adweek Instagram Droga5 London Is Adweek’s 2020 International Agency of the Year By Doug Zanger Adweek Instagram Highdive Is Adweek’s 2020 Breakthrough Agency of the Year By Minda Smiley In case you missed it Politics Exclusive: Trump’s Name, Once a Brand, Is Now a Banner of Extremism By Robert Klara Adweek Instagram Burger King Rolls Out a Refreshingly Familiar New Look By Heide Palermo 2021 Outlook 2021 Could Usher in a Golden Age of Cannabis Marketing By T.L. Stanley Politics Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult By Ronan Shields & Lucinda Southern The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies C-Suite WPP Hires Rob Reilly as Global Chief Creative Officer By Minda Smiley Agencies Ogilvy Hires James Kinney to Serve as Global DEI Lead By Minda Smiley Agencies Chief Diversity Officer Departs Publicis Groupe By Erik Oster Agencies You & Mr Jones Hires Chief People Officer As It Sets Sights on Further Expansion By Minda Smiley Brand Marketing The Big Game Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters By Doug Zanger Travel & Transportation Delta Keeps Middle Seat Ban in Hopes of Spring Recovery By Ryan Barwick Food & Beverage Where Taco Bell’s Potato CEO Failed By Alexa Heinrich Experiential This Verizon-Powered Virtual Art Experience Brings The Met to You By Ian Zelaya Commerce Digital Transformation Ikea’s New U.S. App Bridges At-Home and In-Store Shopping By Richard Collings Travel & Transportation Cruise Lines Still Awaiting Guidance From CDC to Set Sail By Ryan Barwick Commerce How Dick’s Sporting Goods Thrived During the Pandemic By Lisa Lacy Commerce 6 Retail Trends to Expect in 2021 By Lisa Lacy CONVERGENT TV Programming & Performance How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal By Jason Lynch CES Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+ By Mollie Cahillane CES Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says By Kelsey Sutton CES Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers By Kelsey Sutton Creativity CES Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First By Jess Zafarris Creativity This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt By Sara Spary AdFreak In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly By Kyle O’Brien Rebrands Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why By Jeeves Williams Inside the Brand Inside the Brand The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness By Luz Corona Inside the Brand RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand By Heide Palermo Inside the Brand Networking as Self-Care and More from Bayer Marketing Chief Patricia Corsi By Luz Corona Inside the Brand TikTok’s Global Head of Marketing Nick Tran on Moving at the Speed of Culture By Nadine Dietz Media Publishing The Guardian Hires New Editor for Diversity, Equity and Inclusion By Rachel Winicov Platforms Facebook Files Lawsuit Over Data Scraping in Portugal By David Cohen CES Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021 By Emmy Liederman Artificial Intelligence Oculus From Facebook to Add Multi-User Accounts, App Sharing By David Cohen Performance Marketing Ecommerce Marketing Platform Klaviyo Now Offers PrestaShop Integration By Ian Zelaya Performance Marketing How Investing Makes for a Better Marketer By Caroline Giegerich Data & Insights Why Data Presentation Needs to Be Digestible and Insightful By Stephen H. Yu Performance Marketing And Here We Are, at the End of 2020 By Sofia Hernandez Programmatic Programmatic The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter By Ronan Shields Ad Tech Media Rating Council Accredits Google’s Ads Data Hub By David Cohen Ad Tech Lotame’s Online Identifier Is the Latest to Gain Adoption By Andrew Blustein Programmatic Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe By Ronan Shields
