EDITOR'S PICKS 4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know Itby Robert Klara4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know Itby Robert Klara4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know Itby Robert Klara4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know Itby Robert Klara40 Years BoldEditor’s Letter: A Look Back (and Ahead) at Marketing Moments That Define Adweekby Lisa GranatsteinAmazonThe NFL Teams Up With Amazon to Prevent Player Injuriesby Lisa Lacy40 Years Bold40 Years of Scoops, Bloops and Other Surprises From Adweek’s Archivesby Robert KlaraVoiceFor Adweek’s 40th Anniversary, Lee Clow Looks Back on How Advertising Has Grown Upby Lee ClowToo Many Women Still Feel Vulnerable Working in AdvertisingThere’s far too much discrimination happening in the advertising industry, even 35 years later.10 Pioneering Women Who Came to Life in the Pages of AdweekWhile women have finally begun getting a well-earned spotlight in recent years, Adweek was on the lookout for female talent from the start.The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever MadeThe 1990s Were a Revolutionary Decade That Forever Changed How We Watch TVThe 2000s: Most Disruptive Decade Since World War IIIn the 2010s, Technology Brought Us Closer Together and Threatened to Tear Us ApartAccess and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Out‘Peloton Girl’ Stars as Herself in the Greatest Sequel Ever: An Aviation Gin AdSpotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habits Popular Now 1 ‘Peloton Girl’ Stars as Herself in the Greatest Sequel Ever: An Aviation Gin Ad 2 Here’s Every Grand Prix Winner From the 2019 Cannes Lions 3 Retargeting: Here’s Why Products Seem to Follow You on Social 4 Adweek Creative Leader of the Decade: Colleen DeCourcy 5 This ET-Themed Xfinity Ad Has Over 30 Easter Eggs The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever MadeThe 1990s Were a Revolutionary Decade That Forever Changed How We Watch TVThe 2000s: Most Disruptive Decade Since World War IIIn the 2010s, Technology Brought Us Closer Together and Threatened to Tear Us ApartAccess and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Out‘Peloton Girl’ Stars as Herself in the Greatest Sequel Ever: An Aviation Gin AdSpotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habits Brandweek Read more > Top of MindGeneral Mills’ 150-Year-Old Brand Is Tackling a ‘Billion Acts of Good’by Nadine DietzBrandweekWatch the Keynotes and Presentations From Brandweek 2019by Adweek StaffBrandweekConsumers Will Pay More for Experiences. This Chart Shows Itby Chris AriensBrandweekMusa Tariq Interned and Mentored for Six Months Before Leading Airbnb Experiencesby Ko Im 40 Years Bold Highlights and head-scratchers from four decades of Adweek Read more > Highlights and head-scratchers from four decades of Adweek The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Madeby David GrinerToo Many Women Still Feel Vulnerable Working in Advertisingby Christena J. PyleThe 1990s Were a Revolutionary Decade That Forever Changed How We Watch TVby Jason LynchAccess and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Outby Lisa Granatstein This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Agency of the YearU.S. Agency of the Year: Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengthsby Doug ZangerAgency of the YearMcCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decadesby Minda SmileyAgency of the YearBreakthrough Agency of the Year: Troubled Brands Turning to Johannes Leonardo Is a Sign the Agency Has ‘Come of Age’by Erik OsterAgency of the YearInternational Agency of the Year: Havas-Owned BETC Pushes the Envelope and Breaks the Rulesby Minda Smiley In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Marketer MovesHal Lawton Leaves Macy’s, Taking Omnichannel Expertise to Tractor Supply Companyby Kathryn LundstromBrand MarketingCasper CMO Jeff Brooks Jumps to Insurance Startup Lemonadeby Kathryn LundstromAgenciesMDC Partners Forms New Agency Network With Doner at the Helmby Minda SmileyAdFreakFact Check: Did That Dumb Peloton Ad Really Tank the Brand’s Stock?by David GrinerPublishers & PlatformsInstagram Begins Requiring Birthdays for All New Usersby David CohenData & InsightsWhat Shopify’s Cyber Weekend Numbers Say About Ecommerceby Ann-Marie AlcántaraThe Big GameSuper Bowl 2020 Ad Tracker: All About the Big Game’s Commercialsby Kathryn LundstromDigitalThe Starbucks ‘PIG’ Cup: PR Nightmare or Opportunity?by Kathryn LundstromGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address.×Please complete all fields.×Please confirm with the Recaptcha.×Recaptcha response was incorrect.×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you. Your newsletter preferences have been updated.×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram McDonald’s Serves Up Branded Merch Online for the First Time Agencies 40 Years BoldThe 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Madeby David GrinerVoiceToo Many Women Still Feel Vulnerable Working in Advertisingby Christena J. PyleMDC Partners Forms New Agency Network With Doner at the HelmThis Emotional Ad Tells the True Story of How the Ronald McDonald House Started in SwedenCarat Elevates CSO Angela Steele to U.S. CEOHow to Apologize in the #MeToo EraAdweek Creative Leader of the Decade: Colleen DeCourcyAdweek Agency of the Decade: Droga5View more in Agencies > Brand Marketing 40 Years Bold10 Pioneering Women Who Came to Life in the Pages of Adweekby Robert Klara40 Years BoldEditor’s Letter: A Look Back (and Ahead) at Marketing Moments That Define Adweekby Lisa Granatstein4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know It40 Years of Scoops, Bloops and Other Surprises From Adweek’s Archives‘Peloton Girl’ Stars as Herself in the Greatest Sequel Ever: An Aviation Gin AdMountain Dew Is Running a Super Bowl 2020 Ad This YearSir Kensington’s Makes a Magazine All About CondimentsInside Showtime’s Huge Experiential Marketing Push for The L Word: Generation QView more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired GM’s Global CMO Deborah Wahl Driving Growth on New Roads by Nadine Dietz Airbnb’s Musa Tariq on Finding Your Personal North Star by Nadine Dietz Universal Standard Founders on Access for All and New Community-Focused Retail Spaces by Alexa Comeau When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas by Nick Gardner View more > Creativity VoiceFor Adweek’s 40th Anniversary, Lee Clow Looks Back on How Advertising Has Grown Upby Lee ClowAdFreakThe Classic VW Beetle Is Already Cut Out in This Goodbye Campaignby Shannon MillerThis Chief Creative Officer Is Living Out His ‘Forever Plan’10 Campaigns That Showed Off McCann’s Creative Chops in 2019Just in Time for the Holidays, Microsoft Bridges the Reindeer Language Gap in Cute New AdA Sweet Campaign From France Makes a Burn Victim’s Most Defining Trait His Ugly SweaterFrom Hot Sauce Pillows to Jumpsuits, Taco Bell’s Holiday Shop Is Swag Heaven for FansSquarespace’s Latest Ad Shines a Spotlight on an Unamused Oscar the GrouchView more in Creativity > Digital 40 Years BoldAccess and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Outby Lisa Granatstein40 Years BoldThe 2000s: Most Disruptive Decade Since World War IIby Josh SternbergIn the 2010s, Technology Brought Us Closer Together and Threatened to Tear Us ApartUS Airline Earnings Are Up 21.5% in 2019 So FarFacebook Adds More Reporting Options in Time for the Holiday Shopping SeasonThe NFL Teams Up With Amazon to Prevent Player InjuriesFoursquare Elevates Recently Hired President David Shim to CEOSpotify: Here’s How to Change Your Volume Level SettingView more in Digital > Programmatic Voice4 Ways Programmatic Buyers Can Master First-Price Auctionsby Kelly McMahonAd Tech & Mar TechThe Privacy Zeitgeist Means User Consent Is the New Key to Investmentby Ronan ShieldsVoiceHere’s How Ad-Tech Can Reduce Its Biggest Enemy: Latencyby Mary Jane HorneAd Tech & Mar TechCosmetics Giant Coty Confirms Overhaul of Digital Unit Beamlyby Ronan ShieldsView more all coverage > TV / Video 40 Years BoldThe 1990s Were a Revolutionary Decade That Forever Changed How We Watch TVby Jason LynchStreaming & OTT13.2 Million US Viewers Watched The Irishman in Its First 5 Days on Netflixby Jason LynchAs Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New OnesProduct Placement Campaigns Need Purpose or Viewers Won’t Be ImpressedViacom and CBS Have Officially Merged, Creating ViacomCBSVirtual MVPDs Were Supposed to Help Save the TV Industry—What Went Wrong?With Writer Lena Waithe, Studios Get a Marketer TooHow Hallmark Channel Made Christmas the Most Lucrative Time of the YearView more in TV / Video >