EDITOR'S PICKS Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaignby Shannon MillerLacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaignby Shannon MillerLacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaignby Shannon MillerLacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaignby Shannon MillerPublishers & PlatformsVice Media Names Former Mic Publisher Its New Chief Digital Officerby Sara JerdeAd of the DayBurger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppersby David GrinerRetailAmid Trade Tensions, Game of Thrones Finale Blocked in Chinaby Lisa LacyBrand MarketingFemale-Founded Companies Call on Brands to Take Action on Abortion Rightsby Diana PearlNBC Wins the Season in the 18-49 Demo for the Third Straight YearBut Fox was the only network to add viewers.This Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In PublicFresh breath from Hello is a scooter away.Call for Submissions: Help Adweek Salute the Brand Geniuses of 2019How Yuengling Beer Has Endured for a Whopping 190 YearsWhat Google’s War on Fingerprinting Means for MarketersMeasuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROIAccenture Seeks to Dismiss Multimillion-Dollar Hertz Breach of Contract LawsuitMore People Tuned In for the Game of Thrones Series Finale Than The Big Bang Theory’s Last EpisodeIkea Is Using Brain Activity Data to Determine If You’re Worthy of Its Artwork Popular Now 1 Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign 2 The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing 3 The World’s Smallest McDonald’s Illustrates the Scale of a Declining Bee Population 4 A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds 5 Retargeting: Here’s Why Products Seem to Follow You on Social Call for Submissions: Help Adweek Salute the Brand Geniuses of 2019How Yuengling Beer Has Endured for a Whopping 190 YearsWhat Google’s War on Fingerprinting Means for MarketersMeasuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROIAccenture Seeks to Dismiss Multimillion-Dollar Hertz Breach of Contract LawsuitMore People Tuned In for the Game of Thrones Series Finale Than The Big Bang Theory’s Last EpisodeIkea Is Using Brain Activity Data to Determine If You’re Worthy of Its Artwork Adweek's Grad Guide to Marketing presented by View more > How to Leverage Your Alumni Network to Land a Job in Advertisingby Diana Pearl8 Tips to Help Perfect Your Interviewing Gameby Marc Stephenson Strachan5 Body-Language Tips for Pulling Off the Perfect Job Interviewby Kelsey SuttonHow to Break Out and Get Noticed in Your First Agency Jobby Chris AriensSo You’ve Decided To Freelance. Here’s What You Need to Know Before Taking the Plungeby Shoshana WodinskyHow to Create a Killer Professional Website, Straight From the Prosby Ann-Marie AlcántaraTips for Recent Grads Straight From the Recruiter’s Perspectiveby Katie Ramp5 Tricks for Navigating a New Work Environment When You’re the Youngest Employeeby Kimeko McCoy 40 Years Bold Highlights and head-scratchers from four decades of Adweek Read more > Highlights and head-scratchers from four decades of Adweek 33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisementby Robert KlaraThis Head-Turning Calvin Klein Campaign Turned the Head of the Fedsby Robert KlaraThink Being a Priest is Tough? Try Advertising for the Jobby Robert KlaraHow Adweek Helped This Startup Build Its Businessby Chris Ariens This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Awards & RecognitionSaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleyVoiceWhat Marketers Can Learn From Consumers’ Social Media and TV Habitsby David SchweidelPublishers & PlatformsWhy Media Buyers Are Mixed on Publishers Selling Ads Based on Emotionby Sara JerdeData PointsInfographic: What People Want From Direct-to-Consumer Brandsby Sammy Nickalls In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Programming & PerformanceMore Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stuntsby Sara JerdeChallenger BrandsHow Aviation Gin Toppled Marketing Giants to Win Adweek’s March Adness Bracketby David GrinerAgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women’s Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Nick GardnerAd of the DayRidley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram Apple’s Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most Sitcoms Agencies AgenciesNew Cannabis-Focused Ad Agency Launches to Help Brands Navigate Legalization Worldwideby Erik OsterLeadership & TalentGoogle’s Director of Agency Platforms Likes to Zig and Zagby Marty SwantHow to Leverage Your Alumni Network to Land a Job in Advertising8 Tips to Help Perfect Your Interviewing GameHow to Create a Killer Professional Website, Straight From the ProsTips for Recent Grads Straight From the Recruiter’s Perspective5 Tricks for Navigating a New Work Environment When You’re the Youngest EmployeeWatch This Agency Recruiter Give Resume Advice to Recent GradsView more in Agencies > Brand Marketing Brand MarketingFemale-Founded Companies Call on Brands to Take Action on Abortion Rightsby Diana PearlRetailGap Wants You to ‘Love All Ways’ in Honor of LGBTQ Pride Monthby Minda SmileyLacoste Tells a Stunningly Powerful Story of Tumultuous Love In New CampaignIPG’s Huge Hires Former Razorfish Lead as Global Chief Executive OfficerPodcasters Are the New Influencers. Here’s How to Leverage Them in Your StrategiesHome Depot Is Betting That America’s Miserable Movers Will Make Good CustomersSephora Turned Applications for Its Influencer Program Into a Social Media EventApple Is Cannes Lions’ 2019 Creative Marketer of the YearView more in Brand Marketing > Creativity AdFreakLil Nas X’s ‘Wrangler on My Booty’ Line In ‘Old Town Road’ Is Now a Branded AR Experienceby David GrinerAdweek's Grad GuideSo You’ve Decided To Freelance. Here’s What You Need to Know Before Taking the Plungeby Shoshana WodinskyFrom Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British MusicWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?This Agency Built Its Own Hologram Pitch Deck to Explain Artificial IntelligenceA Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ WorkToys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our OceansTo Promote Its Canned Wine, This Winery Is Spoofing Classic Beer AdsView more in Creativity > Digital Publishers & PlatformsVice Media Names Former Mic Publisher Its New Chief Digital Officerby Sara JerdeRetailAs the USPS Awaits Relief, It’s Testing Autonomous Trucksby Lisa LacyAmid Trade Tensions, Game of Thrones Finale Blocked in ChinaNBC Wins the Season in the 18-49 Demo for the Third Straight YearFacebook’s Stop Opioid Silence Campaign Debuted in the U.S.Bravo and Oxygen’s Free Loyalty Programs Will Reward Viewers With Exclusive ContentSnap Inc. Promoted Derek Andersen to CFOSnapchat: Here’s How to Send a Friend’s Username to Someone ElseView more in Digital > Programmatic Social Pro DailyTwitter’s MoPub Is Giving Publishers a Way to Calculate the Lifetime Value of Their Apps’ Usersby David CohenProgrammaticHow The Trade Desk Is Integrating With Prebid to Boost Its Unified IDby Ronan ShieldsData & PrivacyWhat Google’s War on Fingerprinting Means for Marketersby Ronan ShieldsVoiceThe Areas Where Brand Safety Measures Fall Shortby Ben PlomionView more all coverage > TV / Video TV UpfrontsVideo: Our Top 5 Takeaways From Upfronts Weekby Jason LynchTV UpfrontsWe Asked TV Celebrities From This Is Us, Brooklyn Nine-Nine and More About Their Favorite Commercialsby Chris AriensMore People Tuned In for the Game of Thrones Series Finale Than The Big Bang Theory’s Last EpisodeGE’s Linda Boff on Why Upfronts Needs to Be Uniquely Tailored to Different MarketersNetworks Order Fewer New Shows and Share No OTT Details During Upfronts WeekWill Cheers Be Coming Back? And Other TV Reboot QuestionsWhat Marketers Can Learn From Consumers’ Social Media and TV HabitsThe Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015View more in TV / Video >