Editor’s Pick

Brand Purpose

GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness

By Kathryn Lundstrom


Advertisers across the board are leveraging CTV to tackle common marketing challenges with great success. So why not learn from the best?

BRANDSHARE FROM STEELHOUSE

Best Practices From the Advertisers Killing It on Connected TV

Latest News
Pictured, left to right: Havas Chicago president Nikki Laughlin and CCO Myra Nussbaum
Leadership & Talent

Havas Chicago Hires CCO From Leo Burnett

By Erik Oster

Platforms

Twitter Sashays Into the Creator Economy

By Scott Nover

PMG's director of strategic planning and consumer insights Shelina Taki (left) and head of strategic planning and insights Angela Seits (right)
The Future of Agencies

PMG Introduces New Strategic Planning and Insights Practice

By Erik Oster

man cycles up mountain
Automotive

Renault Celebrates Its Cycling Past to Promote Hybrid SUV and E-Tech

By Stephen Lepitak

Challenger Brands
Brand Purpose

Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

By Stephen Lepitak

Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.
Challenger Brands

Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

By Richard Collings

Shapewear marketplace Shapermint is shifting its messaging to focus on moms.
Challenger Brands

In Appeal to Moms, Shapermint Creates Chief Mom Officer

By Richard Collings

Travel & Transportation

The Strength of the Virgin Brand Is About to Face a Legal Test

By Stephen Lepitak

Mediaweek
Mediaweek

Watch All 21 Sessions and Workshops From Mediaweek 2021

By Chris Ariens

Rodney Williams headshot against red-orange background. Business of Marketing logo on bottom left corner.
Business of Marketing

How Belvedere’s President Leads With Vulnerability, Empathy and Inclusion

By Al Mannarino

AB InBev and Dentsu joined Adweek's Mediaweek event to talk about how the two are best measuring audience engagement.
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Accenture's Scott Tieman spoke with Salesforce vp of data, AI and personalization Michael Andrew at Adweek's Mediaweek.
Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Promoted Content

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

A Playbook for Thriving in the Post-Cookie World

By TransUnion

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

Partner Experts

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience

By Claire Fanning

3 Trends Redefining Video During the Pandemic

By Neal Mohan

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Naming the Top 30 CMOs

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Adweek’s Creator Visionary Awards

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Manage Stress in a Creative Industry

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Magazine

This is a Profile
Artificial Intelligence

Marketers Embrace AI for Content Creation and Creative Inspiration

By Patrick Kulp



This is a Profile
Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris



This is a Profile
Data Points

Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

By Nicole Ortiz



This is a Profile
Perspective

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

By Robert Klara


In case you missed it

This is a Profile
CPG & Grocery

Coca-Cola Debuts First Major Marketing Push for Aha Sparkling Water

By Paul Hiebert



This is a Profile
AdFreak

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

By Sara Century



This is a Profile
Social Media

Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing

By Patrick Kulp



This is a Profile
Health and Wellness

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

By Erik Oster


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Pictured, left to right: Havas Chicago president Nikki Laughlin and CCO Myra Nussbaum
Leadership & Talent

Havas Chicago Hires CCO From Leo Burnett

By Erik Oster

Two men enjoy a KFC on the couch
Food & Beverage

KFC’s ‘Finger Lickin’ Good’ Slogan Returns to Lead New Campaign

By Stephen Lepitak

New York High School of Art and Design principal Max Re-Sugiura and BBDO chief diversity, equity and inclusion officer Jason Rosario
Diversity, Equity and Inclusion

BBDO New York Is Offering a School Curriculum to Promote Diversity in Advertising

By Erik Oster

PMG's director of strategic planning and consumer insights Shelina Taki (left) and head of strategic planning and insights Angela Seits (right)
The Future of Agencies

PMG Introduces New Strategic Planning and Insights Practice

By Erik Oster

Brand Marketing
The image of a ballerina is projected across the side of a highrise in a futuristic cityscape
Ad of the Day

Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

By T.L. Stanley

Brand Purpose

GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness

By Kathryn Lundstrom

an interracial family eating fried chicken and southern food together in a restaurant
Food & Beverage

In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

By Robert Klara

man cycles up mountain
Automotive

Renault Celebrates Its Cycling Past to Promote Hybrid SUV and E-Tech

By Stephen Lepitak

Commerce
Gwyneth Paltrow and celebrated decorator Brigette Romanek
Ecommerce

Rakuten Heightens Ecommerce Luxury Credentials by Partnering With Gwyneth Paltrow

By Stephen Lepitak

michelle obama smiling and hugging puppets waffles and mochi
Food & Beverage

Waffles, Mochi and the Obamas Inspire Healthy Eating Through Interactive Food Adventures

By Lisa Lacy

Eddie Bauer, which celebrated a hundred years last year, is known for its down jackets, which were invented by its namesake.
Mergers & Acquisitions

Authentic Brands to Acquire Eddie Bauer

By Richard Collings

mother's day with essential oils and a gift card and plant leaves
Data & Insights

Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles

By Sammy Nickalls

CONVERGENT TV
TV Upfronts

Hulu Promotes Scott Donaton to Head of Marketing

By Mollie Cahillane

TV Upfronts

Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount

By Kelsey Sutton

TV Upfronts

Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming

By Kelsey Sutton

Roku home screen showing Rotten Tomatoes channel
TV Upfronts

Rotten Tomatoes Pushes Into OTT With Live Streaming Channel on Roku

By Kelsey Sutton

Creativity
Jonathan Hyla
Leadership & Talent

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

By Jess Zafarris

A young woman happily plays in an orchestra
AdFreak

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

By Sara Century

Side by side picture of a closed and open box of doughnuts in a box designed to look like a large book
Experiential

How Brands Are Offering More for Mother’s Day Than Chocolate and Flowers

By Shannon Miller

A man gently kisses an elderly man in a hospital bed on the forehead
Creative

Reform Alliance and Droga5 Spotlight Unjust Probation Violations in Heartbreaking PSA

By Samantha Nelson

Inside the Brand
CMO Reboot Playbooks

Sustainability as a Driver for Growth with Danone Waters’ Chief Growth Officer

By Julian Gamboa

Collage of headshots of Women Trailblazers in the article.
Women Trailblazers

6 Ways to Conquer the Work-Life Integration Game

By Luz Corona

CMO Reboot Playbooks

Moving from a Transactional Sponsorship to Transformative with Women’s Sports Foundation CMO

By Luz Corona

CMO Reboot Playbooks

Making Commitments and Setting New Standards with Moët Hennessy CMO

By Al Mannarino

Media
Platforms

YouTube Shorts Fund to Get $100M to Creators Over 2021, 2022

By David Cohen

Coronavirus

Facebook Has Removed 16M+ Pieces of Content for Covid-19 and Vaccine Misinformation

By David Cohen

Platforms

TikTok Rolls Out New Safety Center

By David Cohen

Platforms

Twitter Sashays Into the Creator Economy

By Scott Nover

Performance Marketing
Data

14 Ways Brands Can Put One-to-One Marketing Back to Work

By Stephen H. Yu

There is a heavier focus on customer retention as opposed to emphasizing acquisition, said ActionIQ's Leah Pope.
Customer Experience

How Can Brands Redefine the ‘Culture of Customer Experience’?

By David Kaplan

Salesforce's pitch to media and marketing companies is focused on achieving collaboration more quickly.
Performance Marketing

Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

By David Kaplan

With global wellness trends becoming more ubiquitous, brands catering to sleep fitness are likely to flourish.
Health and Wellness

How Companies Are Helping Us Sleep Better

By Kaleigh Moore

Programmatic
Platforms

How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

By Stephen Lepitak

Programmatic

Magnite Centers Future on CTV Following $60 Million Q1

By Andrew Blustein

Diversity, Equity and Inclusion

Twitter’s MoPub Adds Inclusive Inventory Program

By David Cohen

The Future of Identity

The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’

By Ronan Shields

Social Marketing
Fitzco's Katy Tenerovich
Social Media

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s
Social Media

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Uber's Shivram Vaideeswaran
Social Media

Budding CMOs Must Leave Space for Magic, Says Uber’s Shivram Vaideeswaran

By Amma Marfo

Platforms

What Times Should Brands Be Posting on Facebook, Instagram, LinkedIn, Twitter?

By David Cohen