Editor’s Pick

CPG & Grocery

Fancy Feast Wants You to Eat Like Your Cat

By Lisa Lacy


For a large percentage of the 30 million small business owners across the U.S., hard work unfortunately does not guarantee success in the wake of Covid-19.

BRANDSHARE FROM CAPTIVATE

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

Latest News
First Things First

7 Post-Pandemic Super-Skills; Why Digital Cannes Lions Is More Inclusive: Tuesday’s First Things First

By Jess Zafarris

Performance Marketing

Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

By Adweek Staff

Platforms

Clubhouse Is at an Inflection Point

By Scott Nover

Media

Defector Media’s Harassment Protection Policy May Set a New Precedent

By Mark Stenberg

Challenger Brands
Challenger Brands

Mielle Organics Raises More Than $100 Million in Funding

By Richard Collings

Challenger Brands

Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

By Jess Zafarris

Creative Disruption

ThirdLove Unveils Loungewear As Intimates Business Matures

By Richard Collings

Challenger Brands

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

By Shannon Miller

Mediaweek
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Mediaweek

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

By Kyle O’Brien

Performance Marketing

How the Pandemic Changed Ulta Beauty’s Digital Strategy

By Richard Collings

Promoted Content

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Partner Experts

6 Tips to Help Women Break Into the Boardroom

By Michelle Klein

Prioritize Digital Transformation to Become Truly Customer-Centric

By Gareth Davies

What Does the Next Wave of Retail Media Look Like?

By Ric Elert

Why Healthcare Marketers Are Turning to Streaming Audio to Build Vaccine Confidence

By Anna Clement

Adweek Podcasts
Adweek Podcasts

Adweek Podcast: How to Pitch a Covid Vaccine

By Nick Gardner

Diversity, Equity and Inclusion

Beyond the Pledge: Unpacking Allyship

By Nick Gardner

Adweek Podcasts

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

By Nick Gardner

Diversity, Equity and Inclusion

Beyond The Pledge: Embracing Data Transparency

By Nick Gardner

Magazine

Beer, Spirits & Cannabis

Every Celebrity Has an Alcohol Brand—but What Spells Success?

By Kathryn Lundstrom



Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings



Emerging Tech

Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

By Patrick Kulp



Perspective

Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

By Robert Klara


In case you missed it

Awards & Honors

These Were the Most Effective Ads of 2020, According to Kantar

By Stephen Lepitak



Programmatic

Verizon Media Now Has a Way to Target People When No User ID Is Present

By Andrew Blustein



Leadership & Talent

Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

By Stephen Lepitak



Sustainability

Nike Aims to Reduce Waste With Nike Refurbished

By Richard Collings


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
GET STARTED TODAY

Agencies
Think About This

How to Set Up a Successful Hybrid Workforce

By Shelly Palmer

Media Agencies

Humana Appoints Spark Foundry as US Media Agency of Record

By Erik Oster

Accounts

Home Depot Names BBDO as US Creative Agency of Record

By Erik Oster

Media Agencies

Hershey Sends US Media Duties for Confectionary Brands to Horizon

By Paul Hiebert, Erik Oster

Brand Marketing
Voice

JetBlue’s Paisly Cements the End of Traditional Customer Mapping

By Mario Ciabarra

Food & Beverage

How British Retailers’ War Over a Caterpillar Cake Became Marketing Gold

By Stephen Lepitak

Travel & Transportation

Expedia’s Brand Refresh Arrives on Time for ‘The Great Travel Demand Reset’               

By David Kaplan

CPG & Grocery

Smartwater Unveils a New Ad Campaign Featuring Gal Gadot

By Paul Hiebert

Commerce
Retailing

Walmart Invests in GM’s Electric Self-Driving Vehicle Company

By Patrick Kulp

Earnings Reports

From Publishers to Big Tech: Here Are the Top Q1 Insights and Key Stats

By Matthew Scott Goldstein

CPG & Grocery

Grove Collaborative Enters Physical Retail With Target

By Paul Hiebert

Customer Experience

Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

By Richard Collings

CONVERGENT TV
TV Upfronts

TV One Touts Key Demo Growth in Virtual Upfront Talks

By Kelsey Sutton

Programming & Performance

Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios

By Mollie Cahillane

Mediaweek

How the Pandemic Accelerated a Transformation Across Connected TV

By Mollie Cahillane

TV Upfronts

TV Networks Demand Third-Party Audit in Escalating Feud With Nielsen

By Kelsey Sutton

Creativity
Fashion & Apparel

H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

By Stephen Lepitak

Beer, Spirits & Cannabis

Heineken Taps Into Fun Moments People Have Experienced Even in Lockdown

By Stephen Lepitak

Food & Beverage

Coca-Cola Taps Restaurant Brands International Design Chief Rapha Abreu

By Stephen Lepitak

Columnist Network

How Shutterstock Kept Up With Content Demands and Hired More Diverse Creators

By Stan Pavlovsky

Inside the Brand
Leadership & Talent

4 Steps on How to Demystify Goal Setting

By Kenna Ranson, Ashley Buxton

Innovators

How McDonald’s Social Media Director Uses Brand Power for the Greater Good

By Julian Gamboa

CMO Reboot Playbooks

Putting Your Own Oxygen Mask on First with Bayer’s Global Chief Marketing and Digital Officer

By Patricia Corsi

CMO Reboot Playbooks

Embracing Smart Risks and Re-inventing Company Policies with Emily Culp

By Emily Culp

Media
Platforms

Instagram: How to Remix a Reel

By Brandy Shaul

Platforms

Instagram: How to Stop Users From Remixing Your Reels

By Brandy Shaul

Politics

Facebook Oversight Board Delays Ruling on Donald Trump

By David Cohen

Platforms

Clubhouse Is Now a $4 Billion Company

By Scott Nover

Performance Marketing
Mediaweek

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

By Richard Collings

Mediaweek

How Salesforce Is Undergoing a Digital Transformation

By Patrick Kulp

Performance Marketing

How the Pandemic Changed Ulta Beauty’s Digital Strategy

By Richard Collings

Food & Beverage

White Castle Celebrates 100 Years With Designer Uniforms—and Fans Can Get In on the Action

By Lisa Lacy

Programmatic
Ad Tech

Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

By Ronan Shields

Mediaweek

What’s Next for PRAM as Ad Targeting Fundamentally Changes?

By Andrew Blustein

Ad Tech

Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

By Ronan Shields, Ethan Wu

Ad Tech

AppLovin Goes Public as a $28.6 Billion Company

By Andrew Blustein

Social Marketing
Sustainability

Facebook Sets Several Earth Day Initiatives Across Its Family of Apps

By David Cohen

Platforms

Instagram Tests a Way for Users to Choose How to Handle Like Counts

By David Cohen

Sports Marketing

Great Clips Lets NHL Fans Pick Their ‘Legendhairy Lineup’

By David Cohen

Beer, Spirits & Cannabis

Busch Dog Brew Wants to Hire Your Dog

By David Cohen