Editor’s Pick Retailing Black Friday Bounces Back With Record-Breaking Online Sales By Paul Hiebert Holidays ‘Tis a Holiday Season of Uncertainty—So Why Are Shoppers Still Spending? By Robert Klara Adweek Branded How to Thrive in the Face of Constant Change Brandfolder Voice The 4 Rs of Working With Agency Search Consultants By Steve Boehler Premium Events London Calling: Brandweek Europe By Breana Mallamaci BRANDSHARE FROM DASH HUDSON Need-to-Know TikTok Trends to Energize Your Social Marketing Augmented Reality View All Augmented Reality Snapchat Rolls Out AR Lens for Disney’s Avatar: The Way of Water By David Cohen Columnist Network Augmented Reality Rewrites the Rules of Attention and Media Planning By Nina Mishkin Sports Marketing How Chevrolet, Hublot, Peacock and Samsung Are Adding Snapchat to Their World Cup Marketing Mix By David Cohen Augmented Reality Snapchat AR Lenses Capture the Attention of Dentsu Media’s Attention Economy Team By David Cohen Influencers & Creators View All Voice Brands, You Might Be Putting Up Your Own Barriers to Diverse Creators By Lee Ann Antuna Influencers & Creators As Twitch Changes Revenue and Exclusivity Rules, New Opportunities Abound By Rafael Canton Ecommerce Pew on Shopping: In-Store Is the Method of Choice; Smartphones Are the Device of Choice By David Cohen Adweek Original Video Behind the Creator: Michael Le Fin Tech View All Emerging Tech What the FTX Collapse and Crypto Crash Mean for Marketers By Patrick Kulp, Jason Notte Fin Tech Visa Gears Up for the World Cup With a Unique Fan Experience By Natalie Venegas Fin Tech The Pop Art Banking Ad Claiming to Save the Cost of 142 Bags of Pasta in Fees By Stephen Lepitak Fin Tech Fintech Revolut Invites the Underdog Into a Once Elitist Money Club By Brittaney Kiefer Promoted Content View All CTV Advertisers Are Foundering Using Linear TV Creative By MNTN How Augmented Reality Delivers Real Value By 8th Wall Amplify and Extend the Value of Your Creative By Brandfolder New Research Identifies Why DEI in Advertising Requires a Holistic Approach By Kinesso Partner Experts View All 3 Principles to Build an Effective Measurement Strategy By Srishti Gupta How to Protect Data Privacy and Boost Attribution Accuracy in Healthcare Marketing By Anna Clement Why Political Advertisers Need a CTV Strategy Ahead of the 2024 Election Cycle By Subhag Oak The New Era of Connected Dining Is Here and Restaurant Brands Need to Catch Up By Sanjana Jhaveri Microlearning View All Key Steps for Account-Based Marketing Success What Is Incrementality and Why Is It Critical for Proving ROI? 3 Essential Elements for a Successful Holiday Campaign Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All Adweek Podcasts Scaling a CPG Brand in 2022 and Beyond By Adweek Staff Adweek Podcasts Touch of Truth Podcast: The Strength of Going Slow With Moj Mahdara By Adweek Staff Adweek Podcasts Moving and Elevating Culture With Combs Enterprises By Colin Daniels Adweek Podcasts Adweek Podcast: Inside the Creator Economy and Adweek’s Creator Network By Al Mannarino Magazine Emerging Tech Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards By Brandy Shaul & Sara Century Emerging Tech As the NFT Frenzy Fades, Brands Recalibrate Their Strategy By Patrick Kulp Travel & Transportation Airlines Rethink Holiday Travel Strategy After This Summer’s Hard Lessons By Jason Notte Connected TV Mayan Lopez’s TikTok Videos With Famous Dad George Got Her an NBC Sitcom By Colin Daniels In case you missed it Beer & Spirits Daniel Craig Saves His Sweetest Moves for a Belvedere Spot Directed by Taika Waititi By Shannon Miller Media Plan of the Year How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation By Olivia Morley Earnings Reports Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue By Paul Hiebert Beer & Spirits Thought Tropicana Toothpaste Was Weird? Check Out Its Mimosa Maker By Robert Klara The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Agencies View All Leadership & Talent R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring By Kyle O’Brien, Jameson Fleming Leadership & Talent Paul Allen of Allen & Gerritsen Steps Aside as the Agency Prepares to Open 2 New Offices By Kyle O’Brien Adweek Podcasts Moving and Elevating Culture With Combs Enterprises By Colin Daniels Mergers & Acquisitions Consultancy Capgemini Acquires Creative Agency 23red By Stephen Lepitak Brand Marketing View All Premium Events London Calling: Brandweek Europe By Breana Mallamaci Adweek Podcasts Scaling a CPG Brand in 2022 and Beyond By Adweek Staff Sports Marketing LGBTQ+ Ad Organization Calls on Brands to Condemn World Cup Restrictions By Stephen Lepitak Holidays This Torrid Love Story About Santa Is an Allegory for the Climate Impact of Christmas By Brittaney Kiefer Commerce View All Retailing Black Friday Bounces Back With Record-Breaking Online Sales By Paul Hiebert Retailing Connecting With the Next Generation of Shoppers on Social Media By Alexandra Bower Retailing Rebecca Minkoff Is Betting on Fashion Entering the Metaverse By Alexandra Bower Retailing Holiday Shoppers Want Reassurance and Social Commerce By Alexandra Bower CONVERGENT TV View All Programming & Performance Kareem Daniel Exiting Disney in Returning CEO Bob Iger’s First Big Move By Bill Bradley Connected TV Mayan Lopez’s TikTok Videos With Famous Dad George Got Her an NBC Sitcom By Colin Daniels Streaming & OTT Bob Iger Returns as Disney CEO, Replacing Bob Chapek, in Shocking Shakeup By Mollie Cahillane Programming & Performance Ryan Reynolds Resurrected Four Walking Dead Characters—for Series Finale Ads By Mollie Cahillane Creativity View All Health and Wellness Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne By Sara Century B-to-B Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot By Samantha Nelson Diversity, Equity and Inclusion Blind Models Strike a Pose in This Campaign for Better Disability Inclusion By Natalie Venegas Adweek Podcasts Touch of Truth Podcast: The Strength of Going Slow With Moj Mahdara By Adweek Staff Inside the Brand View All Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano CMO Moves Alo Yoga’s Marketing Chief Angelic Vendette on Her ‘Living and Breathing’ Brand By Adweek Staff CMO Moves Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It By David Kaplan Leadership & Talent 5 Attributes Marketers Want in a Job Candidate By Missy Mackey Media View All Social Commerce i-D Doubles Revenue After Expanding Commerce and Social Content By Mark Stenberg Platforms Pinterest Adds Support for Afrikaans, Bulgarian, Croatian By David Cohen Fashion & Apparel Need Some Extra Holiday Cash? This Company Wants You to Recycle Your Clothes for Credit By Kathryn Lundstrom Platforms Meta Releases Community Standards Enforcement, Transparency, Widely Viewed Content Reports By David Cohen Performance Marketing View All Programmatic Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing By Julie Van Ullen Email Marketing Email Marketers Seek New Standards for Authentication By Guy Hanson Retail Media How User Experience Affects Retail Media’s Performance By Andreas Reiffen Data Points Infographic: Not Texting? You’re Missing Out on Sales By Eva Kis Programmatic View All Metaverse Brands Filing for Trademark Applications for the Metaverse Have Waned By Trishla Ostwal Programmatic Study Estimates Up to Half of Digital Ad Spend Was Wasted Targeting Early Voters During the Midterms By Trishla Ostwal Mergers & Acquisitions Azerion Acquires International Digital Ad Business Hybrid Theory By Stephen Lepitak Ad Tech Neuro-Insight Promotes Pranav Yadav to Global CEO By Shannon Miller Social Marketing View All Premium Events Watch All of Social Media Week Europe 2022 By Breana Mallamaci Platforms Reddit Looks Back at Its First Year in Germany By David Cohen Augmented Reality Snapchat Rolls Out AR Lens for Disney’s Avatar: The Way of Water By David Cohen Leadership & Talent How Hubilo’s Senior Marketer Flourishes Amid Constant Change By Jess Zafarris
