Editor’s Pick Emerging Tech Inside Kraft Heinz’s Long-Term Strategy for Web3 By Patrick Kulp Sustainability A Dim Economy Could Price Out Most Sustainable Shoppers By Kathryn Lundstrom Adweek Branded How Process, People and Tech Make Your Marketing More Resilient Brandfolder AdFreak The Mysterious Story of Iceland’s Duplicate Astronaut Ad Campaigns By Stephen Lepitak Measurement CMOs Aren’t Convinced Their Agency KPIs Stack Up By Rebecca Stewart BRANDSHARE FROM MAGNITE How Retailers Can Unlock the Full Potential of First-Party Data Augmented Reality View All Augmented Reality Snap, New Balance Team Up on Holiday Gifting Concierge Lens By David Cohen Augmented Reality Snapchat Rolls Out AR Lens for Disney’s Avatar: The Way of Water By David Cohen Columnist Network Augmented Reality Rewrites the Rules of Attention and Media Planning By Nina Mishkin Sports Marketing How Chevrolet, Hublot, Peacock and Samsung Are Adding Snapchat to Their World Cup Marketing Mix By David Cohen Influencers & Creators View All Adweek Podcasts EIBWC Podcast: How Brands Can Win Big in the Creator Economy By Adweek Staff Influencers & Creators Pinterest Unpins Its Creator Rewards Program By David Cohen Influencers & Creators Instagram Begins Testing Sharing to Reels Via Third-Party Apps By David Cohen Adweek Podcasts The Creator Economy Is Entering the Metaverse and Claiming Territory By Colin Daniels Fin Tech View All Emerging Tech What the FTX Collapse and Crypto Crash Mean for Marketers By Patrick Kulp, Jason Notte Fin Tech Visa Gears Up for the World Cup With a Unique Fan Experience By Natalie Venegas Fin Tech The Pop Art Banking Ad Claiming to Save the Cost of 142 Bags of Pasta in Fees By Stephen Lepitak Fin Tech Fintech Revolut Invites the Underdog Into a Once Elitist Money Club By Brittaney Kiefer Promoted Content View All CTV Advertisers Are Foundering Using Linear TV Creative By MNTN How to Snag a Streaming Audience’s Attention By Infillion The Commerce Trends Transforming Marketing By PayPal Why Direct Mail Spend Is Actually Rising By SeQuel Partner Experts View All Why Political Advertisers Need a CTV Strategy Ahead of the 2024 Election Cycle By Subhag Oak How to Protect Data Privacy and Boost Attribution Accuracy in Healthcare Marketing By Anna Clement 3 Principles to Build an Effective Measurement Strategy By Srishti Gupta The New Era of Connected Dining Is Here and Restaurant Brands Need to Catch Up By Sanjana Jhaveri Microlearning View All Key Steps for Account-Based Marketing Success What Is Incrementality and Why Is It Critical for Proving ROI? 3 Essential Elements for a Successful Holiday Campaign Subscriber Onboarding and Engagement Done Right Adweek Podcasts View All Adweek Podcasts EIBWC Podcast: How Brands Can Win Big in the Creator Economy By Adweek Staff Adweek Podcasts The Creator Economy Is Entering the Metaverse and Claiming Territory By Colin Daniels Adweek Podcasts Brave Commerce Podcast: Anton Vincent Talks Brand Experience and Consumer Relationships By Rachel Tipograph, Sarah Hofstetter Adweek Podcasts Let’s Talk About Brand Podcast: Creative B-to-B Branding With Hope Morley By Christine Gritmon Magazine Emerging Tech Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards By Brandy Shaul & Sara Century Emerging Tech As the NFT Frenzy Fades, Brands Recalibrate Their Strategy By Patrick Kulp Travel & Transportation Airlines Rethink Holiday Travel Strategy After This Summer’s Hard Lessons By Jason Notte Connected TV Mayan Lopez’s TikTok Videos With Famous Dad George Got Her an NBC Sitcom By Colin Daniels In case you missed it Beer & Spirits Daniel Craig Saves His Sweetest Moves for a Belvedere Spot Directed by Taika Waititi By Shannon Miller Media Plan of the Year How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation By Olivia Morley Earnings Reports Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue By Paul Hiebert Beer & Spirits Thought Tropicana Toothpaste Was Weird? Check Out Its Mimosa Maker By Robert Klara The Institute for Brand Marketing ™Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Agencies View All Agency of the Year Adweek’s 2022 US Small Agency of the Year Shortlist By Jameson Fleming Leadership & Talent Mother Expands to Berlin and Hires Droga5’s Alexander Nowak as Leader By Brittaney Kiefer Measurement CMOs Aren’t Convinced Their Agency KPIs Stack Up By Rebecca Stewart Agency of the Year Adweek’s 2022 Multicultural Agency of the Year Shortlist By Jameson Fleming Brand Marketing View All Columnist Network A Holiday Wish for Brand Creativity Centered in LGBTQ+ Experience—on Our Terms By Graham Nolan AdFreak The Mysterious Story of Iceland’s Duplicate Astronaut Ad Campaigns By Stephen Lepitak Fashion & Apparel Tommy Hilfiger Hires New Global Creative Agency to Grow Gen Z Reach By Stephen Lepitak Diversity, Equity and Inclusion Why Apple’s Ad Is a Milestone in Disability Representation By Brittaney Kiefer Commerce View All Emerging Tech Inside Kraft Heinz’s Long-Term Strategy for Web3 By Patrick Kulp Fashion & Apparel Kohl’s, Pinterest Collaborate on Shopping Experiences By David Cohen Cannabis Cannabis Edibles Move From Kids’ Table to Honored Guest as Holiday Sales Bust Records By T.L. Stanley Premium Events Look Ahead With Elevate: Future of Shopping By Breana Mallamaci CONVERGENT TV View All Measurement Disney and VideoAmp Team Up for Clean Room Integration By Mollie Cahillane Programming & Performance AMC Networks’ CEO Christina Spade Exits Less Than 4 Months Into Role By Bill Bradley Programming & Performance Kareem Daniel Exiting Disney in Returning CEO Bob Iger’s First Big Move By Bill Bradley Connected TV Mayan Lopez’s TikTok Videos With Famous Dad George Got Her an NBC Sitcom By Colin Daniels Creativity View All Adweek Podcasts EIBWC Podcast: How Brands Can Win Big in the Creator Economy By Adweek Staff Food & Beverage Pilk Is the Drink of Choice for Santa and Lindsay Lohan in Pepsi’s Holiday Campaign By Natalie Venegas Health and Wellness This Film Shows How Period Stigma Nearly Stopped the First Woman Soccer Referee By Natalie Venegas Holidays UNICEF Holiday Campaign Showcases How Kindness Positively Impacts Children By Stephen Lepitak Inside the Brand View All Adweek Podcasts CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies By Jordan Praitano CMO Moves Alo Yoga’s Marketing Chief Angelic Vendette on Her ‘Living and Breathing’ Brand By Adweek Staff CMO Moves Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It By David Kaplan Leadership & Talent 5 Attributes Marketers Want in a Job Candidate By Missy Mackey Media View All Social How-To Spotify: How to View Your Spotify Wrapped for 2022 By Brandy Shaul Platforms LinkedIn Begins Rollout of Focused Inbox By David Cohen Sustainability A Dim Economy Could Price Out Most Sustainable Shoppers By Kathryn Lundstrom CES Reddit to Set Up Shop at CES 2023 With Future Tellers Installation By David Cohen Performance Marketing View All Platforms It Was a Busy Holiday Weekend for Elon Musk, Twitter By David Cohen Programmatic Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing By Julie Van Ullen Email Marketing Email Marketers Seek New Standards for Authentication By Guy Hanson Retail Media How User Experience Affects Retail Media’s Performance By Andreas Reiffen Programmatic View All Ad Tech Yahoo Paid Zero Cash for Its 25% Stake in Taboola By Catherine Perloff Platforms During the Holiday Shopping Weekend, Meta Ad Prices Returned to Earth By Catherine Perloff Programmatic ‘Creative Dealmaking’: What Yahoo’s Stake in Taboola Says About Ad Tech’s Next Phase of M&A By Catherine Perloff Sustainability BlueTriton Brands Is Working With Teads to Measure, and Lower, the Carbon Impact of Its Ads By Meseret Ambachew Social Marketing View All B-to-B LinkedIn Details Updates for B-to-B Advertisers By David Cohen Augmented Reality Snap, New Balance Team Up on Holiday Gifting Concierge Lens By David Cohen Out of Home Outfront Media Takes Social, OOH Combo to Next Level With Revamped Prime Offering By David Cohen Platforms Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals By Stephen Lepitak
