Editor’s Pick Creative Marketing Morsels: Mountain Dew Takes Over a Mountain, Jimmy John’s in the Metaverse and More By Jess Zafarris Accounts Audi Picks Ogilvy as Its New Creative Agency of Record By Jameson Fleming Adweek Branded 73% of People Say Ads Are More Enjoyable When They’re Relevant Amazon Ads Creative Progressive Gives First Peek Into Flo’s Love Life in New Rom-Com Ad Series By T.L. Stanley Plant-Based Products Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store By Sara Century FROM ADWEEK BRANDED WITH CRITEO 10 Things We Like About Video and Display TV Upfronts View All TV Upfronts Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid By Bill Bradley TV Upfronts Donna Speciale Won’t Dance Around the Importance of Hispanic Media at Univision Upfront By Bill Bradley TV Upfronts The Most Memorable Moments of 2022’s Upfront Week By Jason Lynch TV Upfronts Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront By Bill Bradley NewFronts View All Blockchain Instagram Begins Testing NFT Sharing By David Cohen NewFronts YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community By Shannon Miller NewFronts The Most Memorable Moments from the 2022 NewFronts By Jason Lynch NewFronts How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans By Meseret Ambachew Augmented Reality View All Augmented Reality Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas By David Cohen Adweek Podcasts Jadu AR Merges Reality and AR Into the Mirrorverse By Colin Daniels Augmented Reality Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas By David Cohen Sports Marketing Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds By David Cohen Promoted Content View All Reimagine the Ad Experience By Amazon Ads How Contextual Targeting Will Make Its Resurgence in OTT By Mark Rotblat, Chief Revenue Officer, Tubi The Art of Shopper Recognition By Acxiom The Key to Survive and Thrive During Supply Chain Upheaval By Ben Eachus, CEO and Co-founder, Flowspace Partner Experts View All Why Smart Brands Are Turning to Latin America for Creative Talent By Ajit Kara The Role Total Video Planning Plays in Upfronts By Tim Spengler It’s Time to Spring Clean Your CDP, and Portable Identity Can Help By Dana Moroze Increase Cross-Channel Advertising Success With Data Clean Rooms By Keerat Sharma Microlearning View All Organize and Leverage Your Measurement Toolbox Why Brands Should Embrace Supply Path Optimization Now Subscriber Onboarding and Engagement Done Right Customer Experience Transformation for the C-Suite Adweek Podcasts View All Adweek Podcasts Adweek Presents: Alex Rodriguez on Elevating Brands Through Authentic Collaborations By Al Mannarino Adweek Podcasts Brave Commerce: Bacardi’s Digital Shelf Extends to Stores By Rachel Tipograph, Sarah Hofstetter Women in Sports MPWIS Podcast: Julie Uhrman, Co-Founder and President of Angel City FC By Al Mannarino Adweek Podcasts Jadu AR Merges Reality and AR Into the Mirrorverse By Colin Daniels Magazine Media All-Stars These 19 Executives Are Driving the Evolution of Media Agencies By Adweek Staff TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch Media All-Stars How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up By Olivia Morley Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman In case you missed it TV Upfronts The Ultimate Guide to 2022 Broadcast TV Renewals and Cancellations By Jason Lynch AdFreak These Special Burger King Whoppers Cater to the Weirdest Pregnancy Cravings By Brittaney Kiefer Leadership & Talent Unilever Doesn’t Have a CMO Any More—Here’s Why By Rebecca Stewart Sustainability Liquid Death Recruits Porn Stars for a Sustainability-Themed Campaign By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Accounts Audi Picks Ogilvy as Its New Creative Agency of Record By Jameson Fleming Creative AAPI Creative Spotlight: Susan Colby Is Smashing the Stigma of Age in Advertising By Samantha Nelson Mergers & Acquisitions M&C Saatchi Agrees to $387 Million Acquisition by Next Fifteen Group By Stephen Lepitak In-House Agencies Building Blocks: Insights on Lego’s In-House Creative Agency From Its New Boss By Stephen Lepitak Brand Marketing View All Creative Progressive Gives First Peek Into Flo’s Love Life in New Rom-Com Ad Series By T.L. Stanley Adweek Podcasts Adweek Presents: Alex Rodriguez on Elevating Brands Through Authentic Collaborations By Al Mannarino Branding From Influencer to Founder: Fireside Chat With Josh Ostrovsky By Alexandra Bower Fashion & Apparel How 100 Everyday Remarkable People Helped 100-Year-Old Allen Edmonds Stay Relevant By Robert Klara Commerce View All Voice Shopping With Your Refrigerator: The Next Frontier of Connected Homes By Amy Lanzi Ecommerce Snapchat Reveals Integration With eBay By David Cohen Adweek Podcasts Brave Commerce: Bacardi’s Digital Shelf Extends to Stores By Rachel Tipograph, Sarah Hofstetter Columnist Network To Avoid Fad Status, NFTs Must Become More Inclusive By Monique Francis CONVERGENT TV View All TV Upfronts Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid By Bill Bradley TV Upfronts Donna Speciale Won’t Dance Around the Importance of Hispanic Media at Univision Upfront By Bill Bradley TV Upfronts The Most Memorable Moments of 2022’s Upfront Week By Jason Lynch TV Upfronts Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront By Bill Bradley Creativity View All Creative AAPI Creative Spotlight: Riri Tamura Recognizes the Influential Power of Good Design By Natalie Venegas Awards & Honors 19 Campaigns That Won Big at This Year’s One Show By Sara Century Plant-Based Products Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store By Sara Century Creative Marketing Morsels: Mountain Dew Takes Over a Mountain, Jimmy John’s in the Metaverse and More By Jess Zafarris Inside the Brand View All Innovators How Doritos’ Caio Correa Inspires Bold Thinking By Matt Kerbel Leadership & Talent Working Parents Confront Biases, Burnout and Need for Boundaries By Heide Palermo CMO Moves Anthropologie’s CMO on Thinking Monumental, Not Incremental By Matt Kerbel Innovators Domino’s SVP Kate Trumbull on Serving Up the Unexpected By Matt Kerbel Media View All Digital Transformation Outside Inc. Lays Off 15% of Staff as It Transitions to Digital By Mark Stenberg Social Media Twitter Tightens Policy on Misinformation and False Reporting By Trishla Ostwal Platforms Facebook: Here’s How to View Your Activity Log on Mobile By Brandy Shaul Platforms Meta Institutes Hiring Freezes for Some Non-Revenue-Generating Teams By David Cohen Performance Marketing View All CRM The Cookieless Future Calls for Reinvestment in Customer Relationship Management By Mandar Shinde Experiential Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events By Gabrielle Nicole Pharms Customer Acquisition Going Beyond Modeling to Find New Customer Acquisition Targets By Stephen H. Yu Customer Experience Why You Should Care More About Customer Satisfaction Than You Currently Do By Jordan Buning Programmatic View All Programmatic US Senate Bill Would Break up Google and Add Transparency to Digital Advertising By Catherine Perloff Ad Tech Omnicom Debuts Video Ad Honing Tool, Powered by Google Data By Catherine Perloff Programmatic This Company Is Paying People to Decline Cookies By Trishla Ostwal Audio & Podcasting Apple Has Made It Easier for Podcast Creators to Grow Subscriptions By Meseret Ambachew Social Marketing View All Augmented Reality Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas By David Cohen Chat & Messaging Meta Introduces Recurring Notifications for Businesses on Messenger By David Cohen Politics Meta Updates Location Targeting Options to Reflect Redrawn US Congressional Districts By David Cohen Diversity, Equity and Inclusion TikTok to Be 2022 Presenting Sponsor of LA Pride Parade By Meseret Ambachew
