EDITOR'S PICKS Aviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Baseby Jess ZafarrisAviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Baseby Jess ZafarrisAviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Baseby Jess ZafarrisAviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Baseby Jess ZafarrisAd of the DayThis PSA About Social Distancing Is the Most Effective So Farby David GrinerAgenciesWith Events On Hold, Experiential Agencies Use Their Skills to Fight COVID-19by Ian ZelayaInfluencersWhy the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tipsby T.L. StanleyAd Tech & Mar TechThe Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Techby Ronan ShieldsNumber of Distressed Retailers Grows With Worsening EconomyTo survive, retailers are suspending dividends, furloughing employees, slashing marketing, withholding rent and not paying suppliers.U.S. Cellular Sends $40 Million Creative Account to Leo BurnettThe mobile network operator had worked with MullenLowe since 2012.A Message of Hope to Graduating Marketing StudentsBill Murray Returns for Jeep Because Every Day Feels the Same NowIn Face of Restaurant Closures, Panera Bread, Dig and More Add Grocery Staples to MenusAs the World Prepares for a Very Different Easter, Brands Change Creative and Brace for ImpactThis Radio Station Hopes to Make Metal Bands as Popular as Their T-shirtsMay Upfronts Week Collapses as Most Media Companies Delay Their Virtual EventsNBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour Popular Now 1 DoubleTree by Hilton Releases Its Beloved Cookie Recipe 2 May Upfronts Week Collapses as Most Virtual Events Delayed 3 Some Restaurants Are Now Selling Groceries, Too 4 Easter Brands Change Creative and Brace for Impact 5 Frito-Lay Is Not Changing Its Logo for COVID-19 A Message of Hope to Graduating Marketing StudentsBill Murray Returns for Jeep Because Every Day Feels the Same NowIn Face of Restaurant Closures, Panera Bread, Dig and More Add Grocery Staples to MenusAs the World Prepares for a Very Different Easter, Brands Change Creative and Brace for ImpactThis Radio Station Hopes to Make Metal Bands as Popular as Their T-shirtsMay Upfronts Week Collapses as Most Media Companies Delay Their Virtual EventsNBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour Challenger Brands Read more > Challenger BrandsWatch All the Presentations From Challenger Brands 2020by Adweek StaffChallenger BrandsFor Charlamagne tha God, Having a Personal Brand Means Being Authentic With Audiencesby Tiffany MoustakasChallenger BrandsReddit’s Advice to Brands Interested in Running Ads on Its Websiteby Paul HiebertChallenger BrandsGlamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Zby Ian Zelaya Coronavirus News Read more > Why the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tipsby T.L. StanleyThis PSA About Social Distancing Is the Most Effective So Farby David GrinerNumber of Distressed Retailers Grows With Worsening Economyby Richard CollingsNHL Players to Fans: ‘We Miss Hockey’by David Cohen This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Adweek Champions18 Champions of Diversity and Inclusion, and the Younger Generation They’re Mentoringby Adweek StaffPublishers & PlatformsThe WHO and CDC Are All Over Social Media, but Are They Making a Difference?by Scott NoverLife in QuarantineThe Upside of Quarantine? One-on-One Networking and Mentorships Are Thrivingby David GrinerDiversity & InclusionInfographic: #BiasCorrect Campaign Results Show There’s Still Work to Be Doneby Ko Im In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Ad of the DayNike Captures the Moment Again, Saluting All Those Staying Active in Quarantineby David GrinerCoronavirusWinning the Virtual Room: How Agencies’ Pitches Are Evolving During Coronavirusby Jameson FlemingCoronavirusStella Artois to Fund Wedding for Couple Engaged During Quarantineby Ian ZelayaCPGTikTok Star Charli D’Amelio and P&G Create Dance Challenge for Social Distancingby Diana PearlAd of the DayThis McDonald’s Ad Is Unskippable, but You’ll Appreciate Whyby David GrinerProgramming & PerformanceModern Family’s Farewell Heralds End of Broadcast Sitcom Eraby Jason LynchCoronavirusAs Videoconferencing Becomes the Norm, Some Question Whether It’s Hurting Businessby Robert KlaraCoronavirusNBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisisby Jason LynchThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAY Burger King ‘Stay Home of the Whopper’ Waives Delivery Fees and Salutes Couch Potatriotism Agencies AgenciesU.S. Cellular Sends $40 Million Creative Account to Leo Burnettby Erik OsterAgenciesWith Events On Hold, Experiential Agencies Use Their Skills to Fight COVID-19by Ian ZelayaBill Murray Returns for Jeep Because Every Day Feels the Same NowA Message of Hope to Graduating Marketing StudentsPublicis Groupe Introduced Marcel in the US This Week. But What, Exactly, Is It?Q&A: Behind Mark Read’s Plans to Protect WPP’s People, Clients and FutureFrito-Lay Is Not Changing Its Logo for COVID-19Burger King ‘Stay Home of the Whopper’ Waives Delivery Fees and Salutes Couch PotatriotismView more in Agencies > Brand Marketing Adweek TogetherAdweek Together: The Future of Travelby Chris AriensFood & BeverageIn Face of Restaurant Closures, Panera Bread, Dig and More Add Grocery Staples to Menusby Ryan BarwickAs the World Prepares for a Very Different Easter, Brands Change Creative and Brace for ImpactGilead Gives $20 Million to Prevent Closure of LGBTQ and HIV-Prevention Nonprofits20+ DTC Companies Create Brands x Better, a Coalition for COVID-19 ReliefDoubleTree by Hilton Releases Its Beloved Chocolate Chip Cookie RecipeVolkswagen’s Updated Logo Is Going Global After a Limited Appearance Last YearAdweek Together: A Generation Without a GraduationView more in Brand Marketing > Inside the Brand A community for marketers to learn, grow and be inspired A community for marketers to learn, grow and be inspired Telemundo CMO on Building Trust Through Communications in and out of Crisis by Nadine Dietz VSCO CMO Shares the Keys to Building Iconic Brands by Heide Palermo Viola CMO on Using Downtime to Engage Cannabis Consumers in Unique Ways by Alexa Comeau How HP’s Gene Paek Blends Creativity With Innovation by Heide Palermo View more > Creativity Challenger BrandsAviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Baseby Jess ZafarrisInfluencersWhy the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tipsby T.L. StanleyThis PSA About Social Distancing Is the Most Effective So FarThis Radio Station Hopes to Make Metal Bands as Popular as Their T-shirtsAfter a Decade as Old Spice Guy, Isaiah Mustafa Offers Candid Career AdviceThis Advertising Veteran Creates Free Spots for Small Businesses Impacted by COVID-19Domino’s Recorded an Ad Entirely on Zoom With a Simple Message: ‘We’re Hiring’This Online Tool Lets You Generate Your Own AI ArtView more in Creativity > Digital Social Pro DailyPiper Sandler: Snapchat Is Teens’ Favorite Social Platformby David CohenSocial Pro DailyInstagram Direct Messages via Desktop Are Now Available Globallyby David CohenNHL Players to Fans: ‘We Miss Hockey’Trolls World Tour Makes a Stop on Snapchat via an AR LensFacebook Looks to Decloak LeadCloak via a LawsuitFacebook Begins Rolling Out Quiet Mode to Encourage Users to Take BreaksTikTok Pledges Over $250 Million to Coronavirus Relief EffortsHow I Keep My Balance: Facebook’s Carolyn EversonView more in Digital > Programmatic Ad Tech & Mar TechThe Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Techby Ronan ShieldsCoronavirusAd-Tech Firms Continue Laying Off Workers Due to Coronavirusby Andrew BlusteinAd Tech & Mar TechMediaMath Lays Off 8% of Staff Amid Coronavirus Concernsby Ronan ShieldsVoiceFinding the Right Takeaways From CCPA for Brandsby Richard RaddonView more all coverage > TV / Video First Things FirstEaster Advertising Evolves; Steak-Umm Shines as a Beacon of Truth: Friday’s First Things Firstby Jess ZafarrisTV UpfrontsMay Upfronts Week Collapses as Most Media Companies Delay Their Virtual Eventsby Jason LynchNBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half HourSaturday Night Live Returns This Weekend With New Material, Produced RemotelyHulu Ad Sales Chief Peter Naylor Departs for SnapFuse Media Emphasizes Empowerment and Escape in Uncertain Upfront SeasonChristine Baranski on Starring in 2 Shows and Channeling Viewers’ Feelings About TrumpTiger King Crowned a Smash Hit; Lockdown Unlocks the Chef in All of Us: Thursday’s First Things FirstView more in TV / Video >