EDITOR'S PICKSHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencersby Diana PearlHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencersby Diana PearlHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencersby Diana PearlHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencersby Diana PearlPublishers & PlatformsComcast Officially Bows Out of Battling Disney for Fox and Will Instead Focus on Skyby Jason LynchCannes LionsThe 12 Best Outdoor Ad Campaigns of the Yearby David GrinerCreativityLyft Encourages New Yorkers to Take a 'Staycation' and Explore The Local Sightsby Patrick CoffeeAdFreakTo Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in Stock Artby David GrinerAfter Wrapping Upfront Talks, Discovery, Inc Restructures Ad Sales Around 12 Top Networks‘Significant’ layoffs this week as company fully merges its Discovery and Scripps ad teams.Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront IncreasesDisney says its portfolio has double-digit CPM gains across all dayparts.This Is Not How You Talk Your Retired Parents Into Selling Their HomeIPG Mediabrands' Reprise Adds to Executive Leadership TeamDouble-Digit Nickelodeon CPM Growth Powers Strong Upfront Gains for ViacomSnapchat Study Shows Advertisers How Much Potential the App Still Has for the Upcoming HolidaysMusic Is Key to Marriott's Marketing Strategy, So Naturally It Launched a Global Music Festival for W HotelsGoogle Expands Its Relationship With Droga5 After ReviewSnapchat and Nielsen Partner to Integrate Offline Data For Audience TargetingPopular Now1 How Nordstrom’s Anniversary Sale Became the ‘Super Bowl’ for Fashion Influencers2 5 Social Media Marketing Lessons From Netflix3 KFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000 People Tuned In4 To Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in Stock Art5 Music Is Key to Marriott’s Marketing Strategy, So Naturally It Launched a Global Music Festival...This Is Not How You Talk Your Retired Parents Into Selling Their HomeIPG Mediabrands' Reprise Adds to Executive Leadership TeamDouble-Digit Nickelodeon CPM Growth Powers Strong Upfront Gains for ViacomSnapchat Study Shows Advertisers How Much Potential the App Still Has for the Upcoming HolidaysMusic Is Key to Marriott's Marketing Strategy, So Naturally It Launched a Global Music Festival for W HotelsGoogle Expands Its Relationship With Droga5 After ReviewSnapchat and Nielsen Partner to Integrate Offline Data For Audience TargetingThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekWomen in SportsThese 29 Marketing Innovators Are Changing the Game for Fans and Brandsby Adweek StaffWomen in SportsQ&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Goldby Lisa GranatsteinBrand MarketingHow Brands Can Genuinely Apologizeby Diana PearlData PointsInfographic: Why Sports Brands Need to Start Paying Attention to Female Fansby Sammy NickallsDigital Transformation PlaybookIN PARTNERSHIP WITHEditor’s Letter: The Delicate Balance Between Data and Creativity—the Humanity of It Allby James CooperInfographic: Design Thinking Is Improving Customer Experience and Getting Results for Brandsby Erik WanderMarketers Are Using Customer Data to Drive Smarter, More Creative Storytellingby Dan Tynan5 Steps to Help Creatives Survive the Digital Transformationby Peter KangView more in Digital Transformation >In Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsCannes LionsInside Nike's Most Successful Failureby David GrinerCannes Lions'You Want Me to Write FCK on a Bucket?' How KFC's PR Crisis Became a Print Ad for the Agesby David GrinerCreativityThink IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Namesby Robert KlaraAgenciesWPP Co-COO Mark Read Responds to Allegations Against Martin Sorrell in All-Staff Memoby Patrick CoffeeLeadership & TalentOgilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Designby Patrick CoffeeEcommercePeople Across America Can Now Have What She's Having: Katz's Deli Launches Subscription Serviceby Diana PearlCreative DisruptionAmazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What's Insideby David GrinerDigital20 Takeaways From Mary Meeker’s 2018 Internet Trends Reportby Lisa LacyGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent BarriersAgenciesAgenciesOmnicom's Merkley+Partners Names 16-Year Agency Veteran Its First Presidentby Lindsay RittenhouseAgenciesIPG Mediabrands' Reprise Adds to Executive Leadership Teamby Erik OsterBayer Consolidates Global Companion Animal Business With OmnicomGoogle Expands Its Relationship With Droga5 After ReviewPapa John's and Publicis Groupe's Fallon Part Ways After One MonthIPG's #HaveHerBack Urges Women in Advertising to Continue Speaking Out on HarassmentHyundai Agency Innocean Resolves Sexual Harassment Suit and Parts With CCO Eric SpringerOmnicom Fails to Meet Second-Quarter Revenue GoalsView more in Agencies >Brand MarketingBrand MarketingMusic Is Key to Marriott's Marketing Strategy, So Naturally It Launched a Global Music Festival for W Hotelsby Katie RichardsBrand MarketingHow Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencersby Diana PearlHow a Political Strategy Can Bolster Brand Reputation in Volatile TimesIt Took a Decade, but LendingTree Is Finally Turning Over a New LeafAs Dairy Alternatives Grow in Popularity, 'Got Milk?' Gets a Modern MakeoverFacebook Is Taking a 'Hyperlocal, Hyperreal' Approach to Empowering Small BusinessesCoors Light Partnered With National Geographic to Follow 2 Explorers on Epic JourneysHow Marketing Your Brand Boils Down to These 2 Straightforward StrategiesView more in Brand Marketing >CreativityCreativityLyft Encourages New Yorkers to Take a 'Staycation' and Explore The Local Sightsby Patrick CoffeeAdFreakTo Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in Stock Artby David GrinerHow Brands and Artists Can Find the Perfect Collaborative HarmonyHow Brands Create the Conversation Around Cannabis Through Packaging and InnovationThe Iconic British Pub Is in Peril, and a Rousing Campaign Hopes to Keep the Pints PouringThis Is Not How You Talk Your Retired Parents Into Selling Their HomeThis Love Story Takes One Hell of a Turn as AT&T's New Ads Delightfully Mash Up Movie GenresKFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000 People Tuned InView more in Creativity >DigitalSocial Pro DailyInstagram Is Letting People Know When Their Friends Are Available to Chat on Directby David CohenSocial Pro DailyFacebook Messenger Users Can Now Import Their Instagram Contactsby David CohenThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite, Twitter for WindowsHow AI Is Making Advertising More Efficient and Consumer-FocusedSnapchat Study Shows Advertisers How Much Potential the App Still Has for the Upcoming HolidaysStudy: Marketers Want More Demographic Data—But Only If It’s High QualityIf Content Is King, Data Should Be Its Knight in Shining ArmorSnapchat and Nielsen Partner to Integrate Offline Data For Audience TargetingView more in Digital >TV / VideoTV UpfrontsDespite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increasesby Jason LynchTV UpfrontsDouble-Digit Nickelodeon CPM Growth Powers Strong Upfront Gains for Viacomby Jason LynchComcast Officially Bows Out of Battling Disney for Fox and Will Instead Focus on SkyAfter Wrapping Upfront Talks, Discovery, Inc Restructures Ad Sales Around 12 Top NetworksWalmart Reportedly Considering Rival Streaming Service to Netflix and AmazonNBCU's Crafting Platform to Rebrand as a Lifestyle Subscription Service5 Facts That Illustrate the Colossal Changes TV Has Gone Through in Just 5 YearsMTV Partnered With Popular Influencers to Release This Year's VMA Nominations Through IGTVView more in TV / Video >Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement