EDITOR'S PICKSWunderman Thompson Names Taras Wayner North America CCOby Doug ZangerWunderman Thompson Names Taras Wayner North America CCOby Doug ZangerWunderman Thompson Names Taras Wayner North America CCOby Doug ZangerWunderman Thompson Names Taras Wayner North America CCOby Doug ZangerAd of the DayPlaying Video Games Is Like Pursuing Enlightenment in HP Omen’s New Adsby Shannon MillerAd of the DayThinx Imagines a World Where Men Get Periods and How It Would Change Our Cultureby Ann-Marie AlcántaraOpinionVeganism Is in Need of a Public Relations Makeoverby Isaac ThomasPublishers & PlatformsYou Can Now Buy Patrón Tequila With a Swipe on Instagramby Ann-Marie AlcántaraChristmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on FridayIt’s a Wonderful Lifetime goes toe-to-toe with Hallmark’s event this year.4 Ways Marketers Can Build Emotional Connections With Their AudiencesSyncing all of your content will help drive that home.Ronan Farrow’s New Book Is Getting Turned Into a PodcastCEO Changes at Nike and Under Armour; Should Brands Get Political?: Wednesday’s First Things FirstCreative Agency JohnXHannes Is Dissolving as Founders Part WaysNike CEO Mark Parker Steps Down After 4 DecadesSnapchat’s Third Quarter Brings Big GainsGoing to a Halloween Party as Lil Nas X? Spotify Has Your Costume CoveredCraft Worldwide’s CTO Helped Coke and Harry Potter InnovatePopular Now1 You Can Now Buy Patrón Tequila With a Swipe on Instagram2 How to Build Emotional Connections With Consumers3 Nike CEO Mike Parker Steps Down4 Big Tech Is Including More Privacy Measures5 Taras Wayner Joins Wunderman ThompsonRonan Farrow’s New Book Is Getting Turned Into a PodcastCEO Changes at Nike and Under Armour; Should Brands Get Political?: Wednesday’s First Things FirstCreative Agency JohnXHannes Is Dissolving as Founders Part WaysNike CEO Mark Parker Steps Down After 4 DecadesSnapchat’s Third Quarter Brings Big GainsGoing to a Halloween Party as Lil Nas X? Spotify Has Your Costume CoveredCraft Worldwide’s CTO Helped Coke and Harry Potter InnovateRoad to Brandweek Read more >BrandweekThe Road to Brandweek: Vans’ Nick Street on Fostering Creativity in Customersby Robert KlaraBrandweekThe Road to Brandweek: Mondelez’s Patty Gonzalez on Why Brand Authenticity Is Mandatoryby Lisa LacyBrandweekThe Road to Brandweek: Frito-Lay’s Rachel Ferdinando on Gen Z and the State of Snackingby Shoshana WodinskyTravelThe Road to Brandweek: JetBlue’s Elizabeth Windram on Meeting Sky-High Expectationsby Ryan Barwick40 Years BoldHighlights and head-scratchers from four decades of Adweek Read more >Highlights and head-scratchers from four decades of AdweekThe Most Fascinating Spokespeople of the Last 40 Yearsby Robert KlaraExecs From P&G, Citi and Verizon on the Evolution of Adweekby Chris AriensThe Champions of Diversity and Inclusion on What Adweek Has Meant to Themby Chris AriensThese 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Liveby Robert KlaraThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekHot ListThe 2019 Hot List: The Digital, Publishing and TV People and Brands That Shined Brightestby Lisa GranatsteinHot ListAfter Wrapping Big Bang, Chuck Lorre Is Still Making a Big Impact on Broadcast—and Streamingby Jason LynchHot ListFor Ava DuVernay, ‘Heart-Expanding’ Storytelling Matters More Than the Mediumby Kelsey SuttonAd Tech & Mar TechPresenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awardsby Adweek StaffIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsData & InsightsPeople Apparently Don’t Want Brands to Take a Stance on Political Issues, Study Saysby Minda SmileyLeadership & TalentUnder Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving Entirelyby Diana PearlConvergent TVWhy 2020 Will Be a Big Year for CBS All Accessby Lisa LacyAccountsTripAdvisor Sends $150 Million Global Creative Account to Motherby Erik OsterLeadership & TalentTommy Hilfiger Has a New CMO to Lead a New Marketing Strategyby Diana PearlDigitalFacebook Ads VP Rob Goldman Has Departed the Companyby Shoshana WodinskyAd Tech & Mar TechRoku to Acquire Dataxu for $150 Millionby Ronan ShieldsEsportsEsports Brands Are Now Focusing on Maintaining Players’ Healthby Mitch ReamesGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramWhy Brands Need to Put Consumers’ Wants and Needs at the Heart of Marketing Strategies AgenciesLeadership & TalentWunderman Thompson Names Taras Wayner North America CCOby Doug ZangerAdFreakKeith Sweat Implores Old Spice to Leave This NFL Linebacker Alone in a Melodic Ceasefire Attemptby Shannon MillerMcDonald’s Happy Meal Box Gets a Second Life as a Toy in Sentimental AdPlaying Video Games Is Like Pursuing Enlightenment in HP Omen’s New AdsCreative Agency JohnXHannes Is Dissolving as Founders Part WaysNutriBullet’s Fake Influencers Give Absurd Advice You Probably Shouldn’t FollowPeople Apparently Don’t Want Brands to Take a Stance on Political Issues, Study SaysBurger King Gives Dead People a Taste of Its New Ghost Whopper for HalloweenView more in Agencies >Brand MarketingOpinionVeganism Is in Need of a Public Relations Makeoverby Isaac ThomasOpinion4 Ways Marketers Can Build Emotional Connections With Their Audiencesby Tom KleinCEO Changes at Nike and Under Armour; Should Brands Get Political?: Wednesday’s First Things FirstThe Female Quotient CEO Won’t Quit Until There’s True Equality in the WorkplaceFamily-owned Smarties Keeps the Nostalgia Brand RollingCraft Worldwide’s CTO Helped Coke and Harry Potter InnovateInfographic: Consumers Aren’t Sure They Want Brands to Get PoliticalNike CEO Mark Parker Steps Down After 4 DecadesView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired From Wall Street to Fashion to Tech, How The Trade Desk CMO Stays on the Cutting Edge by Nadine Dietz Flighthouse’s Jacob Pace On Monetizing Music And Mastering TikTok by Nick Gardner Executive Mentor Program: How It Works by Nadine Dietz Drunk Elephant Founder Talks Modern Retail Engagement and Expansions by Alexa Comeau View more >CreativityMedia Plan of the YearCelebrating Creativity at Media Plan Of the Yearby Alexa ComeauCreativityBulleit’s 3D-Printed Sneakers Show What May Be the Future of Shoemakingby Patrick KulpAn AI’s ‘Dreams’ Become an Immersive Art Exhibit That Reimagines New YorkDrink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its WaterThe ‘Quietest Library on Earth’ Faces a Noisy Coup in Design Army’s Stylish New SpotArtists With Developmental Disabilities Partner With Industry Creatives, and Everyone WinsAhead of National Period Day, ‘See Red’ Argues for Menstruation VisibilityBurger King’s Mascot Hand-Delivers Food Through Uber EatsView more in Creativity >DigitalSocial Pro DailyLinkedIn Refreshes Its Morning Update, The Daily Rundownby David CohenSocial Pro Daily97% of National Political Tweets Come From Just 10% of U.S. Usersby David CohenLinkedIn Creates a Guide to Its Marketing Solutions PartnersSnapchat: Here’s How to Share Content From Reddit in a PostFacebook Pledges $1 Billion Toward Affordable Housing InitiativesTikTok Releases a New Set of Safety VideosNational Geographic Turns Its Instagram Account Over to Women of ImpactTrick or Treat: Halloween Was Facebook IQ’s Hottest Hot Topic in SeptemberView more in Digital >ProgrammaticAd Tech & Mar TechRoku to Acquire Dataxu for $150 Millionby Ronan ShieldsAd Tech & Mar TechBig Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Marketby Ronan ShieldsAd Tech & Mar TechRubicon Project Adds Header Bidding Tools With RTK.io Acquisitionby Ronan ShieldsOpinionBid Shading Is Covering for Inefficient Programmatic Algorithmsby Jeremy FainView more all coverage >TV / VideoProgramming & PerformanceChristmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on Fridayby Jason LynchStreaming & OTTRonan Farrow’s New Book Is Getting Turned Into a Podcastby Sara JerdeWhy 2020 Will Be a Big Year for CBS All AccessAfter Wrapping Big Bang, Chuck Lorre Is Still Making a Big Impact on Broadcast—and StreamingNetflix’s Cindy Holland Relies on Data and Gut Instinct to Disrupt the TV IndustryNielsen Can Now Measure (Some) Amazon Prime Video RatingsOn the Adweek Podcast: The Making of the 2019 Hot ListRevealing Adweek’s Hot List Winners; 2 CMOs Step Down: Monday’s First Things FirstView more in TV / Video >