EDITOR'S PICKSWhy Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadorsby Mitch ReamesWhy Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadorsby Mitch ReamesWhy Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadorsby Mitch ReamesWhy Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadorsby Mitch ReamesInfluencersCould Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?by Diana PearlAd of the DayA Sea Turtle Family’s Journey Highlights Habitat Destruction in Aardman’s Touching PSAby Melissa JordanTCA Press TourFreeform Is Using Events to Drive Viewership While Streaming ‘Everything’by Kelsey SuttonData & InsightsU.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020by Erik Oster‘Exclusivity Matters’ to Hulu With Original Shows, but Not Library ContentWith streaming rivals prepared to remove from shows from its platform, Hulu is banking on original programming to keep the service afloat in the years to come.Hillary Clinton Says There Was ‘Nothing Off-Limits’ in Upcoming Hulu DocuseriesHulu’s upcoming four-part documentary series Hillary explores Clinton's polarizing history.The Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome’Consumer Demand for Better Packaging Might Just Save the PlanetPeacock Has Promise, but Streaming Service Could Take Time to Spread Its WingsJournal House Returns to Davos as WSJ Expands Experiential MarketingDoritos Super Bowl Teaser Stars Sam Elliott, Who Has His Horses in the BackReebok Shows the Softer Side of Bad Boy UFC Fighter Conor McGregorGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way ForwardPopular Now1 Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward2 Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?3 Arby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Move4 Snoop Dogg Gets Behind the Counter for Beyond Meat and Dunkin’5 The 6 Marketing Trends That Will Drive Innovation in 2020The Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome’Consumer Demand for Better Packaging Might Just Save the PlanetPeacock Has Promise, but Streaming Service Could Take Time to Spread Its WingsJournal House Returns to Davos as WSJ Expands Experiential MarketingDoritos Super Bowl Teaser Stars Sam Elliott, Who Has His Horses in the BackReebok Shows the Softer Side of Bad Boy UFC Fighter Conor McGregorGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way ForwardCES Read more >CESBusiness Leaders Prepare for an End to the Longest Period of Growthby Ryan BarwickVoice3 Takeaways for Marketers From CES 2020by Laura SchierberlCESAfter a Year of Change, Verizon Media’s Iván Markman Looks Aheadby Sara JerdeCESSony Built a Car That Will Probably Never Get Mass Producedby Ryan BarwickSuper Bowl Read more >Donald Trump Will Have an Ad in Super Bowl 2020by Sara JerdeBloomberg Campaign Takes Out Super Bowl Ad to One-Up Trumpby Sara JerdeMeet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad Pitchesby Patrick KulpTurboTax’s New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spotby Minda SmileyThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekCES2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?by Patrick KulpVoiceWhy Advertisers Need to Take a Risk and Be More Than Just Likableby Andy CoulstonExperiential3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010sby Ian ZelayaData PointsInfographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Servicesby Ko ImIn Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting readsMarketer MovesGap Decides Not to Spin Off Old Navy Into Separate Companyby Richard CollingsAdFreakArby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Moveby David GrinerDigital TransformationWhy Lowe’s and Target Brought Their Technology Teams In-Houseby Lisa LacyTCA Press TourDiscovery Sets Name and Launch Date for Chip and Joanna Gaines’ Lifestyle Networkby Kelsey SuttonCPGHere’s What Allbirds Has Learned About Ecommerce in China So Farby Lisa LacyThe Big GameMountain Dew’s Super Bowl Ad Will Parody The Shiningby Minda SmileyTCA Press TourHBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly Saysby Kelsey SuttonMarketing InnovationThe 6 Marketing Trends That Will Drive Innovation in 2020by Heide PalermoThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAYGoogle Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward AgenciesStreaming & OTTHow Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming Advertisingby Doug ZangerAgenciesWPP Integrates Mindshare and Neo Media World Capabilitiesby Erik OsterGroupon Names TBWA\Chiat\Day New York as Creative Agency of RecordIn a Distracted World, This Short Film Reminds Us Why Cinema Is a Vital EscapeOgilvy Lays Off 80 People Across U.S., Including CCO Leslie SimsAfter a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-FoundedPost-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA SportsExclusive: Publicis Groupe Is Reviving RazorfishView more in Agencies >Brand MarketingThe Big GameSaucony’s First Super Bowl Ad Will Have Sustainability Footprintby Kathryn LundstromThe Big GameJonathan Van Ness Freaks Out About Pretzels in Pop-Tarts’ Super Bowl Adby Kathryn LundstromThe Future In-Car Experience and What It Means for MarketersAwkwafina Takes Over as MTA Subway Announcer With Comedy Central PartnershipMC Hammer Stars in Cheetos’ First Super Bowl Spot in Over a DecadeMountain Dew’s Super Bowl Ad Will Parody The ShiningOlay’s Star-Studded Super Bowl Ad; 4 New Low-ABV Beers: Thursday’s First Things FirstAnheuser-Busch Adds 4 Beers to Growing Low-Alcohol PortfolioView more in Brand Marketing >Inside the BrandA community for marketers to learn, grow and be inspiredA community for marketers to learn, grow and be inspired Uber’s Taj Alavi on What It Means to Build, Not Break by Nadine Dietz Inside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik? by Nadine Dietz Candid Career Advice from 30 Trailblazing Women by Heide Palermo From Bullied to Business Owner, 18-year-old Beauty Entrepreneur Shares Her Journey by Nick Gardner View more >CreativityAdFreakArby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Moveby David GrinerPoliticsThe Census Campaign Will Use This Spanish-Language Ad to Address Concerns About ICEby David GrinerIn Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-offMan Ends Up in Billboard Ad for ‘Laxative Yoga’ After Fantasy Football LossProgressive Won’t Be in the Super Bowl, So It Put a Halftime Show in Its New AdWix Actually Recorded an Ad Written by Adweek’s AI-Powered Super Bowl BotSexy Moments Get a Sweet Twist in Match’s Ads About CommitmentMeet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad PitchesView more in Creativity >DigitalSocial Pro DailyCurate & Co. Raises a Glass to Its New AR Instagram Quiz Filterby David CohenSocial Pro DailyYouTube Begins Rollout of Profile Cardsby David CohenChipotle Bowls Over Twitter Users Who Left Their Lunches at HomeSpotify Rolls Out Personalized Pet Playlists, Debuts My Dog’s Favourite PodcastUSA Today Ad Meter Partners With YouTubeTwitter Takes Steps to Prevent Misuses of Keyword Targeting via Sensitive KeywordsInstagram Makes it Easier for Creators to Upload Videos to IGTVeMarketer: Pinterest Overtakes Snapchat in Total U.S. UsersView more in Digital >ProgrammaticVoice3 Ways to Navigate First-Price Auction Adoptionby Mario SchiappacasseAd Tech & Mar TechGoogle Chrome Will Phase Out Third-Party Cookies by 2022by Ronan ShieldsAd Tech & Mar TechWhat Will Drive the Next Wave of M&A in Mar Tech?by Ronan ShieldsCESXandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020by Ronan ShieldsView more all coverage >TV / VideoStreaming & OTTPeacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Freeby Kelsey SuttonStreaming & OTTNBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formatsby Jason LynchDiscovery Sets Name and Launch Date for Chip and Joanna Gaines’ Lifestyle NetworkHBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly SaysJo Ann Ross Lines Up ViacomCBS Ad Sales Leadership TeamStarz CEO Wants to Work With Streaming Services, Not Against ThemAmazon Studios Is Focused on World Domination, Not Just Its CompetitorsWith Arrow Ending, The CW Readies Next Wave of Superhero SeriesView more in TV / Video >