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By Emmy Liederman Cannes Lions How Cannes Lions Aims to Provide Networking and Idea Sharing at This Year’s Festival By Stephen Lepitak BRANDSHARE In a Cookieless World, People-Based Marketing Is Table Stakes By Adstra Awards & Honors 1991 Clio Awards: Inside the Most Shocking Night in Advertising History By Larissa Faw Retailing Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide By Patrick Kulp FROM ADWEEK BRANDED WITH STUDENT BEANS How Hershey’s, Supreme and More Pivoted to Create Next-Level Ecommerce Experiences Cannes Lions Cannes Lions TikTok Kicks Off #CreativityForGood Hashtag Challenge to Coincide With Cannes Lions Awards By David Cohen Cannes Lions How Cannes Lions Aims to Provide Networking and Idea Sharing at This Year’s Festival By Stephen Lepitak Cannes Lions Microsoft Named as Cannes Lions Creative Marketer of the Year By Stephen Lepitak Cannes Lions What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021 By Stephen Lepitak TV Upfronts TV Upfronts The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases By Jason Lynch TV Upfronts Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds By Kelsey Sutton TV Upfronts WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial By Jason Lynch TV Upfronts All in the Line of Duty: Jed Mercurio on What Drives him Creatively By Stephen Lepitak Social Media Week Social Media Week Watch All Sessions From the 13th Annual Social Media Week By Breana Mallamaci Social Media Week TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook By Nicole Sara Sivens Social Media Week Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation By Nicole Sara Sivens Social Media Week McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand By Nicole Sara Sivens Promoted Content 3 New Behaviors of Media Consumers and What to Do About Them By Zephr How to Overcome Versioning Hassles and Make Feedback Effortless By Ziflow Are You Connecting Digitally With Gen Z Shoppers? 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By Nick Gardner Magazine Beer, Spirits & Cannabis Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe By T.L. Stanley Fashion & Apparel After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops By Richard Collings Perspective How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For By Robert Klara Experiential Adweek’s 2021 Experiential Awards: See All the Winners By David Griner & Shannon Miller & T.L. Stanley In case you missed it The Creative 100 Adweek’s Creative 100: The Most Inspiring Talents of 2021 By Adweek Staff Programmatic Apple Announces More Privacy Measures Aimed at Ad Tech By Andrew Blustein The Creative 100 Amber Ruffin Can’t Keep Her Ideas to Herself—and Late Night Will Never Be the Same By Kelsey Sutton Search Engine Optimization 6 SEO Tools Every Small-Business Owner Should Know By Phil Frost The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Cannes Lions How Cannes Lions Aims to Provide Networking and Idea Sharing at This Year’s Festival By Stephen Lepitak Awards & Honors 1991 Clio Awards: Inside the Most Shocking Night in Advertising History By Larissa Faw Leadership & Talent TBWA Worldwide Enters the Third Phase of Strategic Overhaul By Larissa Faw Mergers & Acquisitions Digital Agency Croud Eyes US Expansion as M&A Hunt Begins By Stephen Lepitak Brand Marketing Accounts Virgin Atlantic Aims to Promote Experiences With Lucky Generals Creative Appointment By Stephen Lepitak Food & Beverage LeBron James’ Instagram Inspired Reese’s Peanut Butter Cup-Less Campaign By Shannon Miller Food & Beverage Burger King Takes Aim at Customers’ Annoying Habits and Behaviors By Stephen Lepitak Branding Lincoln Financial’s Brand Repositioning Focuses on Consumer Confidence Concerns By David Kaplan Commerce Beer, Spirits & Cannabis These Ads Don’t Tell You What They’re Selling, and Business Is Booming By T.L. Stanley Retailing Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide By Patrick Kulp Challenger Brands MeUndies Is Going Organic By Richard Collings Sustainability Barbie’s Newest Doll Collection Is Made From Recycled Ocean-Bound Plastic By Kaila Mathis CONVERGENT TV Programming & Performance US Ad Sales Growth Projected to Be Strongest in 40 Years Amid Covid Recovery By Mollie Cahillane TV Upfronts The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases By Jason Lynch Programming & Performance TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count By Alexandra Carter Streaming & OTT Netflix’s Global Content Ambitions Look a Lot Like Lupin By Kelsey Sutton Creativity Adweek Podcasts Adweek Podcast: 2021’s Award Season Big Winners By Nick Gardner Columnist Network This Is the Key to Navigating Tough Work Conversations as We Go Back to ‘Normal’ By Patrick Llewellyn PSAs Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA By Stephen Lepitak Sports Marketing 34 Adverts From the Uefa Euro 2020 Tournament By Stephen Lepitak Inside the Brand CMO Reboot Playbooks How to Be Intentional About the Career You Want By Al Mannarino CMO Reboot Playbooks How to Translate Marketing Efforts into Business Objectives By Al Mannarino CMO Moves Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change By Julian Gamboa Innovators PayPal’s SVP of Marketing Leanne Sheraton Aims to Bring ‘Crypto to the People’ By Julian Gamboa Media Platforms This TikTok Creator Is Famous for Making Fake Ads. 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