Editor’s Pick Connected TV Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform By Mollie Cahillane Connected TV Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities By Mollie Cahillane CPG & Grocery Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign By Paul Hiebert Ad Tech Recent Data Shows Which Companies Increased Ad Spend in the Pandemic By Andrew Blustein Programming & Performance Netflix Leads the Pack at First-Ever Virtual Golden Globes, With 10 Wins By Kelsey Sutton Latest News Emerging Tech Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat By Patrick Kulp Platforms ‘Be Human and Be Fallible’: Brands Test the Waters on Clubhouse By Scott Nover Life After Lockdown Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation By Robert Klara Leadership & Talent R/GA Chooses Shannon Washington and Erin Lynch to Lead New York Creative Department By Minda Smiley Challenger Brands Challenger Brands Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop By Kelsey Sutton Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Challenger Brands How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm By Kelsey Sutton Challenger Brands As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People By Lucinda Southern 2021 Outlook 2021 Outlook NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021 By Richard Collings Publishing New Numbers Show Audio and Products Drive Publisher Subscription Growth By Lucinda Southern Voice How to Future-proof Against the Next Great Disruption in 2021 By Clint Tasset 2021 Outlook Zoom’s CMO Discusses What the Future of the Workplace Might Look Like By Patrick Kulp Adweek Podcasts Adweek Podcasts Adweek Podcast: The Rapid Intersection of Media and Commerce By Nick Gardner Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Adweek Podcasts Amazon’s Ukonwa Ojo on Culture, Creators and the Childlike Magic of Marketing By Heide Palermo Adweek Podcasts Adweek Podcast: Challenger Brands Continue to Shake up the Landscape By Nick Gardner Magazine Adweek Instagram In a Year of Uncertainty, These Brands Defined What It Means to Disrupt By Adweek Staff Magazine Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming By Jason Lynch Adweek Instagram Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition By T.L. Stanley Beer, Spirits & Cannabis Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising By Kathryn Lundstrom In case you missed it Magazine Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market By Kelsey Sutton Platforms Will Snapchat Spotlight Last Beyond Million-Dollar Payouts? By Scott Nover Content Marketing Will Brands Start Monetizing Their Social Media Content? By Lisa Lacy Diversity, Equity and Inclusion ‘My People are Dying in Silence—and I’m Here with a Megaphone’ By Eric Toda The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Leadership & Talent Initiative Elevates Amy Armstrong to Be New Global Chief Executive By Erik Oster Leadership & Talent Horizon Media Vet Serena Duff Has Died By Erik Oster Politics Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters By Minda Smiley Leadership & Talent Profiles in Black Creativity: Monty Browne Helps AT&T Do Good During the Holidays By Minda Smiley, Derek Walker Brand Marketing Voice Why Every Marketer Should Prioritize Personal Brand By Brianne Fleming CPG & Grocery Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign By Paul Hiebert Think About This The Case For and Against Net Neutrality By Shelly Palmer Rebrands What’s in a Brand Name? In 2021 America, It Depends Who You Ask By Lisa Lacy Commerce Customer Experience Payless Lifts the Curtain on Its US Comeback By Richard Collings Adweek Podcasts Adweek Podcast: The Rapid Intersection of Media and Commerce By Nick Gardner Emerging Tech Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat By Patrick Kulp Diversity, Equity and Inclusion Retailers Embrace Black History Month as Consumer Demand for Diversity and Inclusion Increases By Lucielle Salomon CONVERGENT TV Connected TV Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities By Mollie Cahillane Connected TV Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform By Mollie Cahillane Streaming & OTT Netflix Leads the Pack at First-Ever Virtual Golden Globes, With 10 Wins By Kelsey Sutton TCA Press Tour How Covid-19 Changed Season 4 of The Handmaid’s Tale By Kelsey Sutton Creativity Voice We Must Redefine—and Deepen Our Sense of—Culture By Marcus Collins Emerging Tech New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open By Patrick Kulp Packaging Design Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign By Sara Spary AdFreak This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity By Sara Spary Inside the Brand Women Trailblazers From the NFL to Esports, Johanna Faries Is Trailblazing A League of Her Own By Luz Corona Business of Marketing NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing By Al Mannarino Adweek Podcasts Amazon’s Ukonwa Ojo on Culture, Creators and the Childlike Magic of Marketing By Heide Palermo Innovators 10 Trends #MarketingTwitter Thinks are the Most Exciting for 2021 and Beyond By Julian Gamboa Media Diversity, Equity and Inclusion Instagram Rolls Out Stickers for Women’s History Month By David Cohen Diversity, Equity and Inclusion ATTN:, The Little Market, T-Mobile Team Up on Conversations With Changemakers By David Cohen Media Agencies Dentsu Media Enters Into Partnership With OZY By Erik Oster Coronavirus Twitter to Begin Labeling Tweets Potentially Containing Covid-19 Vaccine Misinformation By David Cohen Performance Marketing Sports Marketing Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head By Mitch Reames Performance Marketing Seeing Is Believing: Why Visual Search Works By Jessica Hawthorne-Castro Marketing Innovation QR Codes Are Key to Connecting With Customers in a Pandemic By Ian Zelaya Search Engine Optimization Why—and How—You Should Optimize Your Website for Bing By Phil Frost Programmatic Ad Tech AdColony Sells to Digital Turbine in an Estimated $400 Million Deal By Ronan Shields Programmatic NBCU Expands Addressable Offerings Through Charter Partnership By Andrew Blustein Programmatic PubMatic Posts Record Revenues in First Post-IPO Quarter By Andrew Blustein Programmatic Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up By Andrew Blustein
