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Burger King’s Moldy Whopper Adds Grand Prix Wins at Epica Awards to Its Banner Year

Agencies

The campaign won top honors in three categories.

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Readers’ Pick for Ad of the Year; Most-Watched Shows of 2020: Tuesday’s First Things First

Programmatic

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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10 Takeaways From Brand Activations That Adapted to Crisis in 2020

Creativity

Marketers can apply these lessons to future experiences, even post-pandemic.

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Match Marketing Group Splits Services Into Specialized Agencies

Agencies

Public Label and Match Retail aim to turn insights into solutions "in as close to real time as possible."

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Fast-Food Chains Are Growing Again, With a Few Exceeding Pre-Pandemic Trajectories

Commerce

Chains that reported double-digit growth include Papa John's, Domino's, Jack in the Box and Popeye's.

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McDonald’s Faux-Meat ‘McPlant’ Was McRibbed Online, but It’s Still a Major Tipping Point

Brand Marketing

McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars. The brand was [...]

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Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Plant-Based Products

Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker.

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McDonald’s Created Clever Visuals to Celebrate Moving Day in Quebec

AdFreak

Cossette turned possessions into classic menu items, including a burger, fries and Egg McMuffin.

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Pizza and Chicken Sandwiches Remain the Stars of Fast Food in the Pandemic

Food & Beverage

Papa John's and Popeyes continue to comfort us in lockdown.

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McDonald’s Turns Plastic Straws Into Swimsuits to Highlight Its Shift to Paper in Austria

AdFreak

The recycled branded apparel line was developed by Vice-owned agency Virtue.