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Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate

Ad Tech

Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.

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How ‘Horizontality’ Is Driving M&A in Ad Tech

Programmatic

Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.

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Ad Tech Is Primed for Its Own Roaring ’20s

2021 Outlook

Battles between Big Tech players and government oversight will shape the industry for the next decade.

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Ad-Tech Industry Is ‘Paralyzed’ by Vague Proposals From Google

Ad Tech

Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.

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Ad Buyers are Still Figuring Out Their 2021 Budgets

Programmatic

Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.

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Cheerios’ Beloved Ad Gets a Sequel; Never Gonna Give Ads Up: Friday’s First Things First

Performance Marketing

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

Ad Tech

Mergers and acquisitions in the programmatic advertising sector are ramping up again.

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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

Ad Tech

The solution supports over 75 avoidance categories and more than 44 languages.

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IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies

Ad Tech

The tech giant is beefing up its new suite of AI-powered ad services.

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Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

Digital Transformation

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war.