Ad-Tech Rigor Is Overdue, but the New Bill Has Its Problems
But not all ad tech experts are sure the scope is wide enough, and some caution user privacy could be at risk.
NBCU Expands Programmatic to Live Events and Sports, Adds Creative Targeting
NBCU is unveiling new ad-tech tools at its One22 developer conference.
Why Google Divesting Its Ad-Tech Stack Won’t Dent Its Dominance
As regulators target Google's ad-tech business, experts say the tech giant will maintain its grip over digital advertising.
Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate
Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.
How ‘Horizontality’ Is Driving M&A in Ad Tech
Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.
Ad Buyers are Still Figuring Out Their 2021 Budgets
Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.
Pinterest Shared Its List of 100 Emerging Trends for 2019
Performance Marketing
Over 175 billion ideas have been saved to some 3 billion boards.
