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Ad-Tech Rigor Is Overdue, but the New Bill Has Its Problems

Ad Tech

But not all ad tech experts are sure the scope is wide enough, and some caution user privacy could be at risk.

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NBCU Expands Programmatic to Live Events and Sports, Adds Creative Targeting

TV Upfronts

NBCU is unveiling new ad-tech tools at its One22 developer conference.

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Why Google Divesting Its Ad-Tech Stack Won’t Dent Its Dominance

Programmatic

As regulators target Google's ad-tech business, experts say the tech giant will maintain its grip over digital advertising.

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Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate

Ad Tech

Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.

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How ‘Horizontality’ Is Driving M&A in Ad Tech

Programmatic

Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.

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Ad Tech Is Primed for Its Own Roaring ’20s

Outlook

Battles between Big Tech players and government oversight will shape the industry for the next decade.

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Ad Buyers are Still Figuring Out Their 2021 Budgets

Programmatic

Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.

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Pinterest Shared Its List of 100 Emerging Trends for 2019

Performance Marketing

Over 175 billion ideas have been saved to some 3 billion boards.