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IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies

Ad Tech & Mar Tech

The tech giant is beefing up its new suite of AI-powered ad services.

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Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

Digital Transformation

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war.

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Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

Ad Tech & Mar Tech

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

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Amazon Walkouts Echo History; 6 Ways Advertisers Can Fight COVID-19: Wednesday’s First Things First

Brand Marketing

Plus, learn how gaming engines are powering a new world of ads

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Beeswax Buys MediaGamma to Shore Up Programmatic Offering

Programmatic

Beeswax buys AI-specialist MediaGamma to further international expansion plus broaden its services as ad tech braces itself for an overhaul.

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How the Ad-Tech Supply Chain Is Being Compressed and Evolving

Ad Tech & Mar Tech

Marketers want a leaner supply chain while maintaining addressability.

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Will Google’s Empire Crack Under Regulatory Pressure?

Ad Tech & Mar Tech

Experts expect Google to give its tech stack a shake-up to ward off a breakup.

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Amazon Dating; Spotify Buys The Ringer: Thursday’s First Things First

First Things First

Plus, Barnes and Noble pulls diverse book covers campaign.

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Ad-Tech Firm Beeswax Appoints CRO and CMO

Ad Tech & Mar Tech

Paul Knegten and Bill Schild join the buy-side startup.

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Google Chrome Will Phase Out Third-Party Cookies by 2022

Ad Tech & Mar Tech

Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.