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Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

Plus, learn how gaming engines are powering a new world of ads

Beeswax buys AI-specialist MediaGamma to further international expansion plus broaden its services as ad tech braces itself for an overhaul.

Marketers want a leaner supply chain while maintaining addressability.

Experts expect Google to give its tech stack a shake-up to ward off a breakup.

Plus, Barnes and Noble pulls diverse book covers campaign.

Paul Knegten and Bill Schild join the buy-side startup.

Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.

Investors cite 'fundamental disruption' of the holding group model as the reason behind the ongoing investment.

Startup Ogury raises $50 million on its trove of user-provided data.