Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.
Ad-Tech Industry Is ‘Paralyzed’ by Vague Proposals From Google
Programmatic
Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.
Ad Buyers are Still Figuring Out Their 2021 Budgets
Programmatic
Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.
Cheerios’ Beloved Ad Gets a Sequel; Never Gonna Give Ads Up: Friday’s First Things First
Performance Marketing
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax
Mergers and acquisitions in the programmatic advertising sector are ramping up again.
DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360
The solution supports over 75 avoidance categories and more than 44 languages.
IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies
The tech giant is beefing up its new suite of AI-powered ad services.
Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought
ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war.
Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic
Will ad tech undergo an identity crisis as it evolves toward a cookieless future?
Amazon Walkouts Echo History; 6 Ways Advertisers Can Fight COVID-19: Wednesday’s First Things First
Brand Marketing
Plus, learn how gaming engines are powering a new world of ads
