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Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.

Investors cite 'fundamental disruption' of the holding group model as the reason behind the ongoing investment.

Startup Ogury raises $50 million on its trove of user-provided data.

The companies set aside earlier differences on how best to target users across devices.

One company has 165 meetings over just 2 days.

Ad tech’s biggest independent player proposes ‘cutting off' lower-tier DSPs.

Amazon, Adform and Flashtalking are believed to have probed its ad server business with potential management buy-out of Peer 39.

It's the company's way of bringing walled garden algorithm outside of the walled gardens.

Not even the duopoly will see the upcoming changes unscathed.

They're hoping for regional expansion and potential acquisitions.