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Adweek Academic Council

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17 Campaigns So Good, They Made Other Agencies Jealous in 2018

Year in Review

The Maze for HBO’s Westworld topped the list.

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4 Things Brands Should Keep in Mind When Taking a Stand

Digital

They need to know who their customers are and what's important to them.

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Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

Digital

There's always a risk of alienating customers who disagree.

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Brands Have Learned the Value of Purpose. Now They Must Actually Become Purpose-Led

Brand Marketing

We are on the cusp of an evolutionary leap for brands. Loosely put, we are in the midst of a shift in Maslow’s hierarchy of (brand) needs from love to esteem to self-actualization.

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How Brands Became the Most Powerful Advocates in Today’s Battle for LGBT Equality

Brand Marketing

This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents.

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How Treating Employees Well Boosts Brand Value

Brand Marketing

This election season is putting issues like the fight for a higher minimum wage front and center, shining a light on how corporations treat their workers. And what's become clear is those companies that take care of their employees—and let their customers know about it—stand to boost their brand value.

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Want to Produce Craft Beyond the Norm? Hire Confident Oddballs

Brand Marketing

In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him] that a person has the potential for rapid promotion." They were: The person is ambi

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Ad of the Day: Watch TiVo Crash a Movie Theater and Interrupt a Film With Commercials

Brand Marketing

Where's an ad blocker when you really need one?

That's what 100 influencers invited to a private screening of Spectre, at the Cinebarre Theater in Louisville, Colorado, were thinking last month. Their enjoyment of the latest James Bond epic was interrupted not once, not twice, but 003 times as the action built to an explosive climax.

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How Agencies Are Meeting Millennials’ Demand for Socially Responsible Marketing

Brand Marketing

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands that support causes—and with millennials representing $2.45 trillion in spending power, the subject of corporate social responsibility carries an unexpected level of clout.