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What Joe Biden’s Changes to USPS Leadership May Mean for Marketers

Performance Marketing

President-elect's postal service board appointments could change a lot, but not the Jan. 24 rate hike.

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Follow 2016 NBA All-Star Weekend Via Facebook Live

Performance Marketing

Several NBA players participating in the festivities have also stopped by the Facebook Live dedicated social booth to stream live videos and connect with fans.

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Kobe Bryant Brings His Mad Beethoven-Playing Piano Skills to Lenovo Ad

Creativity

Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really. [...]

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Buying Everything Offered in <i>Harper’s Bazaar</i> Would Cost $438,000

Performance Marketing

As we mentioned this morning, magazines love to sell you products. The Huffington Post conducted some research into this by examining eight September issues of popular fashion magazines. HuffPost found that [...]

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Twitticisms: Funniest Tweets Of The Week

Performance Marketing

AllTwitter’s Wednesday series Twitticisms is back, featuring the jocular jests and witty wisecracks of Twitter’s funniest. Cue the laugh track:

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Domino’s Jumps on the Startup Bandwagon

Creativity

Domino's has joined the chorus of voices praising tech and innovation and start-ups (three of the key squares in Media Buzzword Bingo) with its “Powered by Pizza” campaign. It posits [...]

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Tremor’s IPO Is Off to a Bumpy Start, but It’s Still Necessary

Performance Marketing

For its first day on the NYSE, digital video ad network Tremor Video priced its stock at $10—below the $11-13 range predicted by industry analysts—and then the market promptly dropped [...]

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Social Firm Unified Picks Up Facebook Analytics Startup PageLever

Performance Marketing

Much as they may have tried, Google and enterprise behemoths Salesforce and

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Social games news roundup: Martha Stewart, Disney and Gangs of Boomtown

Performance Marketing

Martha Stewart joins CastleVille — Martha Stewart is all over television and magazines, but now she’s all over CastleVille, too. Zynga provided M. Diddy with her own neighboring kingdom in the [...]

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Today’s Groupon Offer Includes a Very Awkward Analogy

Performance Marketing

The August 31 LA Groupon deal dangles a $940 discount for a trio of “Venus Freeze skin tightening treatments.” Each procedure requires between 25 and 40 minutes at the Beverly [...]