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‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

Ad Tech

The companies set aside earlier differences on how best to target users across devices.

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Why Dmexco Matters to These C-Suite Execs

Performance Marketing

One company has 165 meetings over just 2 days.

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The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout

Programmatic

Ad tech’s biggest independent player proposes ‘cutting off' lower-tier DSPs.

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Who Are the Leading Candidates to Buy Sizmek’s Remaining Assets?

Performance Marketing

Amazon, Adform and Flashtalking are believed to have probed its ad server business with potential management buy-out of Peer 39.

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Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies

NexTech

It's the company's way of bringing walled garden algorithm outside of the walled gardens.

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A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era

Performance Marketing

Not even the duopoly will see the upcoming changes unscathed.

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Impact Announces $75 Million Funding Round to Promote Company Growth

Programmatic

They're hoping for regional expansion and potential acquisitions.

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Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying

Programmatic

The industry's largest platform is offering more options to users.

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Can YouTube Ever Be Completely Safe for Advertisers?

Programmatic

This week underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers.

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What Investors Really Want from Ad Tech

Programmatic

Why they think blockchain, AI and augmented reality are totally over-hyped.