Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic
Will ad tech undergo an identity crisis as it evolves toward a cookieless future?
Amazon Walkouts Echo History; 6 Ways Advertisers Can Fight COVID-19: Wednesday’s First Things First
Plus, learn how gaming engines are powering a new world of ads
Beeswax Buys MediaGamma to Shore Up Programmatic Offering
Beeswax buys AI-specialist MediaGamma to further international expansion plus broaden its services as ad tech braces itself for an overhaul.
How the Ad-Tech Supply Chain Is Being Compressed and Evolving
Marketers want a leaner supply chain while maintaining addressability.
Will Google’s Empire Crack Under Regulatory Pressure?
Experts expect Google to give its tech stack a shake-up to ward off a breakup.
Amazon Dating; Spotify Buys The Ringer: Thursday’s First Things First
Plus, Barnes and Noble pulls diverse book covers campaign.
Google Chrome Will Phase Out Third-Party Cookies by 2022
Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.
The Holding Group Model Is Undergoing Fundamental Disruption
Investors cite 'fundamental disruption' of the holding group model as the reason behind the ongoing investment.
The Privacy Zeitgeist Means User Consent Is the New Key to Investment
Startup Ogury raises $50 million on its trove of user-provided data.