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Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

Ad Tech

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

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Amazon Walkouts Echo History; 6 Ways Advertisers Can Fight COVID-19: Wednesday’s First Things First

Brand Marketing

Plus, learn how gaming engines are powering a new world of ads

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Beeswax Buys MediaGamma to Shore Up Programmatic Offering

Programmatic

Beeswax buys AI-specialist MediaGamma to further international expansion plus broaden its services as ad tech braces itself for an overhaul.

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How the Ad-Tech Supply Chain Is Being Compressed and Evolving

Ad Tech

Marketers want a leaner supply chain while maintaining addressability.

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Will Google’s Empire Crack Under Regulatory Pressure?

Ad Tech

Experts expect Google to give its tech stack a shake-up to ward off a breakup.

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Amazon Dating; Spotify Buys The Ringer: Thursday’s First Things First

First Things First

Plus, Barnes and Noble pulls diverse book covers campaign.

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Ad-Tech Firm Beeswax Appoints CRO and CMO

Ad Tech

Paul Knegten and Bill Schild join the buy-side startup.

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Google Chrome Will Phase Out Third-Party Cookies by 2022

Ad Tech

Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.

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The Holding Group Model Is Undergoing Fundamental Disruption

Ad Tech

Investors cite 'fundamental disruption' of the holding group model as the reason behind the ongoing investment.

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The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad Tech

Startup Ogury raises $50 million on its trove of user-provided data.