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Havas Germany Made Trees 'Scream' to Fend Off Illegal Loggers

Forests are outfitted with devices that alert authorities at the sound of chainsaws.

screaming-trees-CONTENT-2018 — The initiative protects the trees while also raising awareness of their existence.Screaming Trees

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Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that these forests being destroyed, but also to inform people that they still exist in the first place.

The devices affixed to the trees alert local authorities to the sound of chainsaw.

“Many people even do not know that we still have primeval forests in Europe or that their remnants are being destroyed right at the moment,” said Darren Richardson, chief commercial officer at Havas Düsseldorf and executive creative director digital for Havas Europe.