Kickstarter Shares Social Stats for $55,492 Potato Salad
The bizarre success of Zach Brown's Potato Salad Kickstarter had the entire Internet scratching digital heads: $55,498 to help one man make the lowly potato salad.
The bizarre success of Zach Brown’s Potato Salad Kickstarter had the entire Internet scratching digital heads: $55,498 to help one man make the lowly potato salad. More importantly, that’s $55,488 more than the original project goal of $10. That’s 6,911 Kickstarter backers willing to help Brown make any ol’ potato salad.
I’m making potato salad.
Basically I’m just making potato salad. I haven’t decided what kind yet.
Throughout the course of the campaign’s unexpected success, Brown updated the project stretch goals to be just as ridiculous as the project’s original outline:
Stretch Goals:
$35 – I will make 4x as much Potato Salad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in