Impossible Now Has a New Venue for Its Faux Meat: School Lunchrooms

The brand is testing its products at schools this spring, will debut widely on menus in the fall


Impossible Foods, fresh off its first national ad campaign aimed at hard-core meat lovers, will be targeting younger consumers next with its launch onto school menus this fall.

The brand announced today that it has received “child nutrition labels” from the U.S. Department of Agriculture, clearing a path for its faux meat products to be served to kindergarteners through high school seniors across the country. The designation also means it can be included in low- and no-cost breakfast and lunch programs subsidized by the federal government. 

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