Super Bowl

Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years

Anheuser-Busch will shift its marketing budget to support Covid-19 vaccine PSAs

Bigger Picture Budweiser Super Bowl 2021
Budweiser's Bigger Picture spot will run only on digital.Budweiser
Headshot of Kathryn Lundstrom
By Kathryn Lundstrom

January 25, 2021

For most millennials, 2021 will be the first year in their lifetimes that Budweiser will not have an ad in the Super Bowl.

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Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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