Americans Have Been Slow to Embrace Contactless Payments. Coronavirus Will Change That

Covid-19 has already been a catalyst for U.S. adoption of the technology

hand holding a smartphone making a payment
Covid-19 will likely spark an acceleration in American consumers' embrace of contactless credit cards. Photo Illustration: Trent Joaquin; Source: Unsplash

In May 2019, New York’s Metropolitan Transit Authority made the milestone announcement that it was rolling out a contactless payment system, starting with the 4, 5 and 6 subway lines from Grand Central Terminal in Manhattan to the Barclays Center in Brooklyn.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.